Microsoft Advertising just dropped a fresh wave of product updates, with major changes to reporting, Performance Max, import tools, and Shopify integration — all designed to help advertisers stay agile in a shifting economic and consumer landscape. Reporting gets a full redesign. Microsoft has overhauled the Reporting homepage and launched a powerful new Custom Report […]
Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. Google removed guidance advising websites to block auto-translated pages via robots.txt. This aligns with Google’s policies that judge content by user value, not creation method. Use meta tags like “noindex” for low-quality translations instead of sitewide […]
The new AI Mode is rewriting the rules of search. Are you ready? Google’s AI-generated answers are starting to dominate the SERPs, pushing traditional results further down the page. If your business relies on organic traffic, you can’t afford to ignore this shift. Join us on June 25, 2025, for an expert-led webinar sponsored by […]
There are a number of sites using AI tools to translate its content, some are even auto-translating millions of pages and pieces of content across their websites. Reddit was one of the most notable, but we’ve covered others. Glenn Gabe, an SEO consultant, asked Is it safe to do this and wrote an excellent deep […]
The best CRM article on Page 1 might lose to a single paragraph buried on Page 3. That’s how AI search works now, and it’s why traditional SEO strategies are failing businesses that should be winning. AI Mode: Synthesizing answers from multiple background queries When you use Google’s AI Mode (the new tab next to […]
You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter anyone who is passionate about success with the GDN. That being said, GDN is either an optional or required […]
Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media forecast to account for 72.9% of total ad revenue by the end of the year. From a platform perspective, Google, Meta, Amazon, and Alibaba are expected to […]
The new AI Mode tab in Google’s results, currently only active in the U.S., enables users to get an AI-generated answer to their query. You can ask a detailed question in AI Mode, and Google will provide a summarized answer. Google AI Mode answer for the question [what are the best ways to grow your […]
AI is fundamentally reshaping SEO, digital PR, and brand visibility – and how users discover and engage with brands. To help make sense of some of the ongoing changes, I interviewed Kelsey Libert, co-founder of Fractl. Some of the topics covered in our interview: How to get ahead in a time of exponential AI change. How […]
The SEO industry is undergoing a seismic shift – one shaped not just by algorithms but also by evolving user expectations. At the heart of it is a radical transformation in how people search, and Google is adapting in real time. Between the 2025 Google I/O Keynote and meetings with search experts and engineers, it’s […]