Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14 weeks of severance and is available through July 1, according to reporting from The Verge and The Information. The buyouts are limited to employees in […]
Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the creative bottlenecks that slow campaign performance. From creative fatigue to AI fix: Google’s plan for scalable visual content We’re constantly told that video and lifestyle imagery […]
Google Ads is testing 30-second non-skippable ads in regular YouTube campaigns. This format, until now, was reserved for premium placements via YouTube Reservation buys. The details: The 30-second non-skippables are being rolled out as a beta test. They’re appearing alongside 15-second non-skippable ads and 6-second bumper ads, often bundled in combo formats. Advertisers can target […]
YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works You can now see Posts while scrolling through Shorts on YouTube. In the screenshot below, you can see that the layout keeps the same vertical […]
Google offered a buyout program to its search, ad engineering units and marketing, research and communications teams, according to CNBC. The notice went to employees today as a “voluntary exit program.” The Information reported that the Google offered buyouts to employees in the search and ads unit. “Knowledge and information, or K&I, is the unit […]
Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration but were actually caused by the content. Site With Ranking Issues Someone posted a plea for help on the Bluesky social network to help their […]
ChatGPT continues to dominate in the generative AI traffic share. However, its grip appears to be slipping to competitors like Google and DeepSeek. By the numbers. According to new SimilarWeb data: ChatGPT usage remains massive, but its lead is slowly eroding. After dropping from 87.5% to 77.6% three months ago, it has since stabilized its […]
A recent Ahrefs blog post claimed that Google is “stealing” international search traffic by automatically translating foreign-language content and serving it through its own infrastructure, bypassing the original publisher’s site. This bold accusation sparked debate across the SEO and publishing communities. The implications are serious. But as with most things involving Google, the reality is […]
Even though mobile dominates web traffic, more than 90% of AI search referrals are coming from desktop, new BrightEdge data shows. Why we care. Desktop users in the U.S., UK, and EU used traditional search (10+%) more often than AI tools (less than 1%), according to Datos research. BrightEdge’s data seems to confirm that AI […]
For digital marketers, the pressure has never been higher. Conversion rates are stagnant, CPAs are on the rise, and budgets are under more scrutiny than ever. At the same time, AI is transforming search behavior and rewriting the optimization playbook—often faster than marketers can keep up. It’s a challenging landscape. But it’s not unmanageable. On […]