Google now supports structured data that allows businesses to show loyalty program benefits in search results. Businesses can use two new types of structured data. One type defines the loyalty program itself, while the other illustrates the benefits members receive for specific products. Here’s what you need to know. Loyalty Structured Data When businesses use […]
Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I didn’t do the same for the topic of product-led SEO, because they’re directly related. In this issue, you’ll get: A thorough look at what product-led SEO is, what it isn’t, and where it’s valuable. Three […]
Some retailers and brands offer annual membership, where members get special loyalty and membership pricing. Those prices may not be displayed on the retailers website until you login with your member account. Google is now offering new structured data support under the organization schema to specify this special loyalty pricing within Google Search. What Google […]
Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve experienced a sudden and unexplained surge in traffic over a four-day period, but surprisingly, Google Search Console (GSC) doesn’t show any corresponding data. The anomaly […]
Finding it hard to create enough content to stay consistent on social media? Wondering how AI can help you post with purpose—not just frequency? In this article, you’ll discover how to use AI tools and creative inspiration to develop social content that resonates with your audience, strengthens connections, and builds loyalty over time. Why Creators […]
Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that don’t exist, with one non-existent URL receiving over two million hits, essentially DDoS-level page requests. The publisher’s concerns about crawl budget and rankings seemingly were realized, as the site subsequently experienced a drop in search visibility. NoIndex […]
President Trump is expected to extend the deadline for TikTok’s forced U.S. divestiture for a third time, according to reports. This news comes during high-stakes trade talks between the U.S. and China. Catch up quick: A U.S. law requires TikTok’s Chinese parent, ByteDance, to sell the app to American owners or face a ban. The […]
Google can now pause individual Google Ads accounts that are linked to Manager accounts violating the third-party policy, according to its updated Help Center guidance. This move has major implications for advertisers and agencies alike. What’s new. Google’s updated policy clarifies that if a Manager account (MCC) is in violation of the third-party policy, any […]
For years, SEO professionals have worked hard to earn a seat at the table. We’ve built dashboards, reported wins, and tried to translate complex user journeys into something business leaders could understand. We’ve tried – sometimes desperately – to connect the dots between what we do and the results the business sees. Now those dots […]
By now, it’s common to see Reddit threads ranking high in Google search results – and that’s no accident. People increasingly want answers from other people: Advice. Inspiration. Real experiences. Unfiltered recommendations. Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is […]