Bing has updated its sitemap guidance with a renewed focus on the lastmod tag, highlighting its role in AI-powered search to determine which pages need to be recrawled. While real-time tools like IndexNow offer faster updates, Bing says accurate lastmod values help keep content discoverable, especially on frequently updated or large-scale sites. Bing Prioritizes lastmod […]
SEO is no longer enough. Discoverability in AI-powered search now depends on operations – a shift many marketers haven’t accounted for. AI platforms like ChatGPT, Gemini, Claude, and Google’s AI Overviews aren’t fooled by clever messaging. They synthesize operational signals – from order issues to pricing gaps – to form brand perceptions. These aren’t marketing […]
Younger generations are shifting toward specialized, multi-platform search, and surprisingly high trust in AI is accelerating the trend, according to new survey data. Why we care. Searching is no longer synonymous with “Googling.” While traditional search engines still dominate for information retrieval, Americans are also turning to social media, AI tools, and ecommerce platforms, depending on […]
Cloud security company Wiz discovered a critical flaw in Wix’s Base44 vibe coding platform that enabled attackers to bypass authentication and gain access to private enterprise applications. The relative simplicity of finding what should have been a secret app ID number, and using it to gain access, made the vulnerability a serious concern. Exposed Sensitive […]
Bill Hunt is a true pioneer in the industry, with more than 25 years of experience working on the websites of some of the largest multinationals. Having built two large digital/search agencies, one of which was acquired by Ogilvy, Bill has now moved into consulting focused on repositioning search to leverage marketing for shareholder growth. […]
Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s how many and where. Sales funnel analysis helps you find these leaks and fix them. When done right, it can boost your conversion rates without spending […]
How users are starting to interact with the internet has changed and soon will be unrecognizable from the internet we’ve grown comfortable with. With Google integrating AI-powered features into Search, and the rise of third-party large language models (LLMs), it’s a different search experience. Over the past few months, many CMOs I’ve spoken with, as […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google and Microsoft platforms give decent explanations of the two modes, picking the wrong option can quietly sabotage performance. This setting controls how your audience selections influence who sees your ads […]
An advisory was issued about a vulnerability in the Customer Reviews for WooCommerce plugin, which is installed on over 80,000 websites. The plugin enables unauthenticated attackers to launch a stored cross-site scripting attack. Customer Reviews for WooCommerce Vulnerability The Customer Reviews for WooCommerce plugin enables users to send customers an email reminder to leave a […]