Yesterday, I had hiking boots in my cart. Size selected, reviews read, I was even picturing myself on the trail. Then I hesitated. “Will these pinch my wide feet?” Three clicks later, I bounced. These types of hesitations cost businesses millions. We’ve gotten excellent at grabbing attention and driving traffic. But success comes down to […]

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conversion rate, anyway?” Questions like these come up all the time, especially when budgets are tight and performance dips […]

In a world where SEOs are clinging to tactics of days gone by, AI is reshaping search, and algorithms are going bonkers, Mordy Oberstein, founder of Unify Brand Marketing, has some thoughts. Buckle up. Some of the topics covered in our interview: Google algorithm updates. AI search hype. Whether the golden age of the internet (and SEO) […]

The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository became a priority for many in the WordPress community after Matt Mullenweg took control of certain paid premium plugins and created free versions from them, […]

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes specific relevance factors and confirms that the system has been successfully in use for a year. What makes this research paper especially notable is that […]

Google Search Console seems to have a bug with its Google Discover performance report. Since June 5th, the clicks and impressions data have gone to zero or significantly dropped for many news publishers. After I reported about it on the Search Engine Roundtable, Google added an annotation to the chart to note that there is […]

Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe images in the regular organic search results. Schema.org Structured Data And Rich Results The SEO and publisher community refers to the text results as the […]

Perplexity is on pace to serve 1 billion queries a week within the next year, according to CEO and co-founder Aravind Srinivas. That means Perplexity could answer 52 billion queries annually. “In May, we did about 780 million queries. That’s growing 20% month over month,” he said at the Bloomberg Tech event in San Francisco. […]

AI Mode is live for millions of users, but it’s intentionally separate from the core Google Search page – at least for now. And any AI Mode features that are successful will migrate to the main Google Search experience, according to Alphabet/Google CEO Sundar Pichai. “Our current plan is AI Mode is going to be there as […]

Relevance should be the most important link metric that SEOs care about heading forward. After all, links will help LLMs, search engines, and users understand your brand – who you are and what you do. That’s according to James Brockbank, Managing Director at Digitaloft. Some of the topics covered in our interview: Getting better at SEO […]