Every tweet, direct message, and comment holds weight. Social media has long been a connectivity platform, where users engage with friends, colleagues, and family. In recent years, it’s also evolved to become a feedback mechanism for businesses. In many industries, customers are communicating with a business on social media. It’s a key customer service channel, […]
BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called attention to potential disruption from Apple if it breaks with Google as the default search engine in Safari. Desktop AI Traffic Dominance One of the key findings in the BrightEdge data is that traffic to […]
Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – makes sense. But if you’re still relying on account-default conversion goals, you’re likely leaving performance (and money) on […]
WordPress security company Patchstack announced a new security tier called managed Vulnerability Disclosure Program platform (mVDP), which offers both human and advanced AI plugin reviews to help plugin developers keep their software resistant to vulnerabilities and provide greater trustworthiness. One of the biggest problems with WordPress is vulnerabilities from third-party plugins. An enormous amount of […]
One of the SEO industry’s SEO Rockstars recently shared his opinion about SEO for generative AI, calling attention to facts about Google and how the new AI search really works. Greg Boser is a search marketing pioneer with a deep level of experience that few in the industry can match or even begin to imagine. […]
Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center on three key areas: Connection to the product feed. Placement segmentation. Ad type segmentation. This advancement is not a direct replacement but more […]
Creating high-quality, helpful content that drives search traffic is more important than ever. And things are evolving quickly. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Standing out from […]
Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data. When approached correctly, improving conversion rates can help to drive more qualified leads at a more efficient cost. This article tackles: […]
AI-powered tools like ChatGPT are gaining ground, but Google and traditional search engines remain the dominant way users navigate online, according to a new report on Q1 desktop web search behavior, trends, and clicks from Datos and SparkToro. In the U.S., more users used traditional search (10.55%) vs. AI tools (0.55%). In the EU and […]
Google has released version 20 of the Google Ads API, version 20 includes several new features and changes, including: What is new in v20. You can now add campaign level negative keywords to your Performance Max campaigns. Report segmentation by ad_network_type for Demand Gen campaigns is now more granular, and is split between YOUTUBE, MAPS, DISCOVER and GMAIL instead of aggregating all data under the GOOGLE_OWNED_NETWORKS segment. […]