Learn How to Track What Really Matters in AI Search Tools like ChatGPT, Perplexity, and Google’s AI Mode no longer deliver ranked results; they deliver answers. So what happens when traditional SEO metrics no longer apply? Join AJ Ghergich, Global VP of AI and Consulting Services at Botify, and Frank Vitovitch, VP of Solutions Consulting […]
Google used its Q3 earnings call to argue that AI features are expanding search usage rather than cannibalizing it. CEO Sundar Pichai described an “expansionary moment for Search,” adding that Google’s AI experiences “highlight the web” and send “billions of clicks to sites every day.” Pichai said overall queries and commercial queries both grew year […]
Advertisers are currently unable to access the Microsoft Advertising console right now. Microsoft confirmed there is an issue and that its engineering team is working to resolve it. This is impacting the web user interface to manage your Microsoft Advertising campaigns. What Microsoft said. Navah Hopkins, the Microsoft Ads Liaison, posted: “Confirming Microsoft Advertising UI […]
Google Chrome will enable “Always Use Secure Connections” by default with the release of Chrome 154 in October 2026, the company announced. The change means Chrome will ask for user permission before loading any public website that doesn’t use HTTPS encryption. Users will see a bypassable warning explaining the security risks of unencrypted connections. Google […]
Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses. Pomelli scans your website to create a “Business DNA” profile. It uses the created profile to keep content consistent across channels. It suggests campaign ideas and generates editable marketing assets. […]
Something’s shifting in how SEO services are being marketed, and if you’ve been shopping for help with search lately, you’ve probably noticed it. AI search demand is real – but so is the spin Over the past few months, “AI SEO” has emerged as a distinct service offering. Browse service provider websites, scroll through Fiverr, […]
SerpAPI said it will “vigorously defend” itself after being sued by Reddit for allegedly scraping and reselling data from the platform via Google Search results. The response. SerpAPI called Reddit’s language “inflammatory” and said it was “extremely disappointed” to learn of the lawsuit without prior communication. “Our work is guided by a simple principle: public […]
With Black Friday, Cyber Monday, and the holiday season fast approaching, you’re probably knee-deep in holiday account planning. Today, we’re zeroing in on a Google Ads feature that you can use all year ‘round, but may be particularly useful to you and your customers during the holidays: Promotion assets. Promotion assets (formerly known as promotion […]
Most marketing teams still treat SEO and PPC as budget rivals, not as complementary systems facing the same performance challenges. In practice, these relationships fall into three types: Parasitism: One benefits at the other’s expense. Commensalism: One benefits while the other remains unaffected. Mutualism: Both thrive through shared optimization and accountability. Only mutualism creates sustainable […]
When Google introduced the transformer architecture in its 2017 paper “Attention Is All You Need,” few realized how much it would help transform digital work. Transformer architecture laid the foundations for today’s GPTs, which are now part of our daily work in SEO and digital marketing. Search engines have used machine learning for decades, but […]