New research from ZipTie reveals an issue with Google Search Console. The study indicates that approximately 50% of search queries driving traffic to websites never appear in GSC reports. This leaves marketers with incomplete data regarding their organic search performance. The research was conducted by Tomasz Rudzki, co-founder of ZipTie. His tests show that Google […]
“All killer, no filler.” That’s one of the memorable quotes from my recent interview with Crystal Carter, head of SEO communications at Wix, about the rapidly evolving search landscape and what it means for brand visibility. Some of the topics covered: Why curiosity, experimentation, and cross-channel strategies matter more than ever. The shift from rankings […]
WordPress announced the formation of an AI Team that will focus on coordinating the development and integration of AI within the WordPress core. The team is to function similarly to the Performance Team, focusing on developing canonical plugins that users can install to test new functionality before a decision is made about whether or how […]
Automattic announced that it is reversing its four-month pause in WordPress development and will return to focusing on the WordPress core, Gutenberg, and other projects. The pause in contributions came at a critical moment, as competitors outpaced WordPress in ease of use and technological innovation left the platform behind. Did WordPress Need A Four-Month Pause? […]
RollerAds is a global ad network offering traffic monetization through Push, OnClick, and Direct Click formats. With over 7 billion daily impressions, 10 million clicks and a growing community of 50,000+ advertisers and 19,000+ publishers, RollerAds continues to expand its global reach. Google Discover is a powerful channel for traffic and revenue. Until now, Google […]
Two years ago, in my early quest to understand what would become AI Overviews, I declared that Retrieval Augmented Generation was the future of search. With AI Overviews and now AI Mode wreaking havoc on organic search traffic, that future is here. There’s a dearth of good information available about how these search appliances function […]
Navah Hopkins is joining Microsoft Advertising as its new Ads Liaison. Hopkins announced on Friday that she was stepping down from her role as brand evangelist at Optmyzr, which she held for over four years. Why we care. Hopkins is a Search Engine Land contributor and long-time SMX speaker. She brings nearly two decades of […]
Local search is no longer just about maps and directories. What began as a game of citation consistency has grown into a dynamic, intent-driven ecosystem shaped by real-time data, customer intelligence, and AI-powered personalization. Today, AI is redefining how people discover, evaluate, and interact with local businesses – reshaping the rules of visibility, experience, and […]
Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO performance. What’s so great about it? Looker Studio puts SEOs and agencies in full control of how they present data, with the freedom to pull from multiple sources. That level of customization isn’t standard […]
While Google Ads is common for lead generation, many people aren’t familiar with how to expand their marketing efforts to include Meta Ads for lead generation. There are many options for Meta Ads (a.k.a. Facebook Ads) that work for a wide range of industries and methods for reducing junk leads, which can be more common […]