Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: Sharing keyword insights. Reducing cannibalization. Improving quality scores. However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely different level of complexity. In multinational organizations, different market dynamics, infrastructure gaps, and organizational silos can lead to: Performance […]
Today is Thursday, May 29, 2025. I hope we all can agree on that. But Google’s AI Overviews are seriously confused about what today is. Is it Tuesday? Here’s what Google thinks: Google thinks today is Wednesday and yesterday was Tuesday. But it got the dates correct (today is May 29 and yesterday was May […]
Ads can appear either above/below or within Google AI Overviews, but not both at the same time. “Your ad could trigger to show either above/below AIO or within AIO, but not both at this time,” Google Ads Liaison Ginny Marvin confirmed on X. Why we care. As AI Overviews expand to more countries and Google […]
Google started rolling out AI Max for Search campaigns beta. AI Max, announced at Google Marketing Live 2025, is starting to appear to advertisers in the Google Ads interface, complete with updated branding and functionality descriptions. Details. The AI Max feature was first spotted as “Search Max” in March 2025. Senior SEA consultant at e-dialog, […]
Google has confirmed that most websites still don’t need to worry about crawl budget unless they have over one million pages. However, there’s a twist. Google Search Relations team member Gary Illyes revealed on a recent podcast that how quickly your database operates matters more than the number of pages you have. This update comes […]
A Google engineer has warned that AI agents and automated bots will soon flood the internet with traffic. Gary Illyes, who works on Google’s Search Relations team, said “everyone and my grandmother is launching a crawler” during a recent podcast. The warning comes from Google’s latest Search Off the Record podcast episode. AI Agents Will […]
What’s happening to SEO in the age of AI and zero-click results? A lot. I recently interviewed Mike King, CEO of iPullRank and one of the most respected minds in SEO, about where search is headed and how SEOs need to reinvent themselves to stay relevant. Some of the topics covered: Google’s AI Overviews and […]
With the introduction of AI Overviews and ongoing Google updates, it’s been a challenging few years for news publishers, and the announcement that Google Discover will now appear on desktop was welcome. However, the latest announcement of AI Mode could mean that users move away from the traditional search tab, and so the salvation of Discover […]
The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick in search: “Our company recently went through a rebrand with a new name. We’re seeing our old brand name still dominating search results, while our new brand barely registers. What’s the best approach to transition […]
Google Ads has changed significantly, adjusting to the latest technologies and users’ evolving online behavior. Previously, advertisers had to manage campaigns closely. Now, there’s a bigger focus on using data and automation. This has led to the introduction of the Hagakure method. This approach: Simplifies Google Ads management. Encourages using broad match options. Takes advantage […]