Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies or vendors, audits are an essential pillar of PPC success. Here’s the thing: Not every audit strategy fits every account. A one-size-fits-all checklist won’t account for platform quirks, business […]

Convincing B2B brands to test LinkedIn Ads is getting easier as Google’s CPCs continue to rise.  For its part, LinkedIn has helped make a case for itself with some much-needed updates lately, including UX improvements in Campaign Manager and some measurement functionality, including CAPI (finally) and a new revenue attribution report. So, assuming you’re working […]

The launch of ChatGPT blew apart the search industry, and the last few years have seen more and more AI integration into search engine results pages. In an attempt to keep up with the LLMs, Google launched AI Overviews and just announced AI Mode tabs. The expectation is that SERPs will become blended with a […]

Are you struggling to turn Instagram followers into paying customers? Wondering how to optimize your content strategy to generate qualified leads organically? Instagram isn’t just for building brand awareness—it’s a powerful platform for lead generation and sales. With over two billion users and a range of content formats like Reels, Stories, and Lives, the platform […]

This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Have you ever woken up to a 3 AM client website panic? Did your client’s ecommerce site crash during a flash sale? Has another client asked why their site is slow, “even though we’re paying for premium hosting.” This […]

On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. While off-page techniques like link building, citations, and brand demand also play a role, you have full control over on-page factors, making […]

Microsoft Advertising just dropped a fresh wave of product updates, with major changes to reporting, Performance Max, import tools, and Shopify integration — all designed to help advertisers stay agile in a shifting economic and consumer landscape. Reporting gets a full redesign. Microsoft has overhauled the Reporting homepage and launched a powerful new Custom Report […]

Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. Google removed guidance advising websites to block auto-translated pages via robots.txt. This aligns with Google’s policies that judge content by user value, not creation method. Use meta tags like “noindex” for low-quality translations instead of sitewide […]

The new AI Mode is rewriting the rules of search. Are you ready? Google’s AI-generated answers are starting to dominate the SERPs, pushing traditional results further down the page. If your business relies on organic traffic, you can’t afford to ignore this shift. Join us on June 25, 2025, for an expert-led webinar sponsored by […]

There are a number of sites using AI tools to translate its content, some are even auto-translating millions of pages and pieces of content across their websites. Reddit was one of the most notable, but we’ve covered others. Glenn Gabe, an SEO consultant, asked Is it safe to do this and wrote an excellent deep […]