Google is rolling out a suite of updates aimed at giving marketers sharper insight into what works, and why, across campaigns and platforms, as announced today at Google Marketing Live 2025. What’s new: Easier incrementality testing: You can now test what’s truly driving value across all campaign types, with lower spend thresholds and better testing methods. […]

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google Marketing Live 2025. These tools act more like expert collaborators than passive software. They can suggest, implement, and troubleshoot campaign elements in real time, Google said. Driving the […]

Google has released new guidelines for website owners who want to excel in AI-powered search. In a blog post, Search Advocate John Mueller shared tips for ranking in AI Overviews and AI Mode. This guidance comes as Google moves beyond traditional “blue links” to offer more AI-driven search features. Curious about AI in Search and […]

Google is launching Marketing Advisor, as announced today at Google Marketing Live 2025. Marketing Advisor is a new AI-powered assistant that lives directly in the Chrome browser and is designed to help advertisers manage marketing tasks across Google platforms and beyond. Driving the news. Marketing Advisor is an AI agent that marketers can install as a […]

Google Marketing Live 2025 was – no surprise – all about AI. Again. Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year’s event was packed with updates where AI played a central role, powering everything from bidding and creative to product listings and campaign insights. […]

PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more conversions from their existing campaigns. This update marks one of the most significant changes to Google Ads bidding over a decade. This isn’t a cosmetic […]

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time with Search Engine Journal during an exclusive preview event, which showcase Google’s continued investment in providing advertisers of all sizes better visibility into performance, incrementality, […]

Google today published new guidance on how to “succeed” in its evolving AI-powered search experiences. What’s new. The only real (sort of) news here is that Google has put into writing what Google’s Elizabeth Reid and others have said in recent months – that AI-driven searches are increasing engagement and creating higher-quality clicks. Also: Google said tools […]

Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing fast. While Google remains the king of search, the ground beneath its feet is shifting as brands, marketers, and end users are noticing that there are some new sheriffs in town. The search ecosystem that puts all […]

Today’s Memo is an updated version of my previous guides on topical authority, one that takes the Google leaks, documents revealed in Google lawsuits, my recent UX study of AIOs, and the latest shifts in the search landscape into account. Image Credit: Lyna ™ I think this is one of these concepts that can fly under […]