Googlebot once again generated more traffic than any other crawler in 2025, according to a new Cloudflare report. It outpaced every search and AI bot as Google continued crawling the web for search indexing and AI training. By the numbers. Googlebot accounted for more than 25% of all Verified Bot traffic observed by Cloudflare. Googlebot […]
Few CEOs ever ask hard questions about their company website. They’ll sign off on multimillion-dollar redesigns, approve ad budgets, and endorse “digital transformation” plans, but rarely ask how much enterprise value their digital infrastructure is actually creating. That’s a problem, because the website is no longer a marketing artifact. It’s the factory floor of digital […]
In this new era of generative AI technology, searchers have begun to swap keywords with prompts. Shorter and long-tail queries are being replaced by more conversational prompts, which tend to be longer and more in-depth. These days, searchers are expecting more complete answers than a paginated list of results. Until we get an AI-specific equivalent […]
Google released Gemini 3 Flash, expanding its Gemini 3 model family with a faster model that’s now the default in the Gemini app. Gemini 3 Flash is also rolling out globally as the default model for AI Mode in Search. The release builds on Google’s recent Gemini 3 rollout, which introduced Gemini 3 Pro in […]
Trust is commonly understood to be a standalone quality that is passed between sites regardless of link neighborhood or topical vertical. What I’m going to demonstrate is that “trust” is not a thing that trickles down from a trusted site to another site. The implication for link building is that many may have been focusing […]
Google updated its JavaScript SEO best practices document, for the second time this week, this time to clarify canonicalization best practices for JavaScript. In short, Google said “setting the canonical URL to the same URL as in the original HTML or if that isn’t possible, to leave the canonical URL out of the original HTML.” […]
Google updated its JavaScript SEO documentation with new guidance on handling canonical URLs for JavaScript-rendered sites. The documentation update also adds corresponding guidance to Google’s best practices for consolidating duplicate URLs. What’s New The updated documentation focuses on a timing issue specific to JavaScript sites: canonicalization can happen twice during Google’s processing. Google evaluates canonical […]
Are you tired of remarketing headaches in your Google Ads account? In a time when we’re all facing increasing privacy restrictions, browser setting changes, and complex tracking setups, building reliable audiences can feel overwhelmingly difficult. What you may not know is that Google quietly launched a new type of “Your data segment” called the Google-engaged […]
Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on. ROAS increases 13-fold when users engage with Copilot before performing a search, according to Microsoft. Drawing from billions of first-party audience insights across Microsoft’s consumer ecosystem – including Bing, Edge, Xbox, LinkedIn, and Activision – Copilot identifies high-value […]
Link building outreach is not just blasting out emails. There’s also a conversation that happens when someone emails you back with a skeptical question. The following are tactics to use for overcoming skeptical responses. In my opinion it’s always a positive sign when someone responds to an email, even if they’re skeptical. I consider nearly […]