Google’s John Mueller and Martin Splitt discussed the problem of how to approach content for achieving business goals, the wisdom of setting expectations, and observed that it may not matter whether a site is optimized if the content is already achieving its intended results. Getting The Content Right Anyone can write, but it’s hard to […]
Want to get more out of your Google Ads account while keeping your budget in check? Then you need to know what’s actually working. But the default views in the Google Ads interface won’t always tell you that. They blend together high-performing and underperforming data into aggregates that hide the true story while inflating your […]
When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s inventory in a single paid search campaign, but gave us very few levers to actually influence performance. For brands used to having more control, that was frustrating. Since then, a lot has changed. Google has […]
The AI search revolution has arrived with fanfare, transforming how users discover information across platforms like ChatGPT, Perplexity, and Google’s AI Overviews. Yet, beneath the headlines lies a counterintuitive reality that’s reshaping how we approach the age-old debate and strategies on desktop vs. mobile: Over 90% of AI-powered search referrals originate from desktop devices. While […]
The digital marketing landscape is experiencing a seismic shift. While traditional search engine optimization focused primarily on Google’s algorithms, a new frontier has emerged: Generative Engine Optimization (GEO). As AI-powered answer engines like ChatGPT, Claude, Gemini, and Perplexity reshape how users discover information, SEO professionals must adapt their strategies to remain competitive. The challenge? Most […]
WordPress security company Patchstack published an advisory about a serious vulnerability in Gravity Forms caused by a supply chain attack. Gravity Forms responded immediately and released an update to fix the issue. Supply Chain Attack Patchstack has been monitoring an attack on a WordPress plugin in which the attackers uploaded an infected version of the […]
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, and treating every channel the same is a fast way to burn through budget with little to show […]
Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also talked about a red flag to watch for when considering a search marketer. Hire An SEO When It Becomes Time Consuming Martin Splitt started the conversation off by asking at […]
Google has updated its structured data documentation to clarify how merchants should implement markup for return policies and loyalty programs. The updates aim to reduce confusion and ensure compatibility with Google Search features. Key Changes In Return Policy Markup The updated documentation clarifies that only a limited subset of return policy data is supported at […]
Advertisers have long debated the merits of broad match versus phrase match in Google Ads. But while arguments around query control and relevancy remain valid, a less discussed but more decisive factor has quietly shifted the landscape: cost. Recent data shows phrase match is becoming significantly more expensive, often without delivering better results. Google’s long […]