Meta CEO Mark Zuckerberg made a bold claim about the future of advertising in a recent interview (emphasis mine): “You’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, […]
Google started rolling out new image optimization tools for Performance Max (PMax) campaigns. The feature, first announced last month, gives Google’s AI more control over how images appear in your ads. The shift to default-on image enhancements signals deeper AI involvement in creative decisions, potentially affecting ad look, feel, and performance without advertiser awareness. What’s […]
This post was sponsored by RollerAds. The opinions expressed in this article are the sponsor’s own. Want more visibility in Google Discover? Not sure how to get into Google’s personalized news feeds? Discover isn’t like search. You don’t rank for keywords. You get selected. And that means the best way to get featured isn’t to […]
In the world of Google Ads, profitability remains the ultimate goal, driving PPC advertisers to constantly refine bidding strategies. In recent years, value-based bidding (VBB) has helped businesses optimize for high-value actions. But the economic pressures of 2025 – marked by volatile markets and shrinking margins – demand a sharper focus: profit-based bidding (PBB). In […]
The U.S. Department of Justice has released several new trial exhibits as part of the ongoing remedies hearing. These exhibits include interviews with two key Google engineers – Pandu Nayak and HJ Kim – which offer insights into Google’s ranking signals and systems, search features, and the future of Google. Key Google search ranking system terminology […]
For years, SEO professionals have obsessed over rankings. What position are we in? Did we move up or down? Can we get back to Position 1? But as AI-driven search continues to reshape how information is retrieved and delivered, we need to ask a different question: Are we relevant enough to be included at all? […]
Google is facing a legal reckoning across Europe, with at least €12 billion ($12.9B) in damages sought by price comparison sites who say the tech giant abused its dominance in search to siphon traffic and revenue. The civil suits stem from the EU’s landmark 2017 decision to fine Google €2.4B for antitrust violations related to […]
Google is rolling out a new feature in Google Business Profiles named “What’s Happening.” This feature offers restaurants and bars a new way to highlight events, deals, and specials prominently at the top of your Google Business Profile. Google said, “What’s Happening” puts your timely updates, like “Today’s Special” or “Live Music on Saturday,” front […]
One thing I need you to understand about the groundbreaking data I’m about to show you is that no one has ever done this kind of analysis before. Ever. To our knowledge, no other independent usability study has explored a major web platform at this scale. AI changes everything, and search is at the forefront. […]
The question today comes from Raoof, who asks: “I completely lost my website due to financial disputes with the hosting company. I have no backup and the only thing I have left is a domain. I am currently preparing a new website with the previous content and theme. Can I use the previous domain or […]