By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns with the push of a button. And they’re aware that AI is reshaping marketing and perhaps are both […]
Feeling unsure how to stay emotionally connected in a world increasingly driven by AI? Wondering how to preserve your authenticity and human touch while embracing powerful new technologies? In this article, you’ll discover how to integrate emotional intelligence with AI tools. IQ vs. EQ and Why Emotional Intelligence Matters to Marketers in an AI-Driven World […]
Trying to regain lost visibility in AI-powered search results? As AI Overviews and answer engines continue to reshape how search works, organic visibility can disappear overnight. If your traffic has taken a hit, you may need a more complete strategy to recover and grow. Join us for “Own The Total SERP: How To Regain Lost […]
As AI-generated answers take over the search landscape, understanding what gets cited – and why – has never been more critical. Explore citation data across leading AI engines, see how B2B and B2C intent shapes visibility, and learn actionable SEO tactics to help your brand get found. This analysis is powered by Rankscale.ai, a platform […]
A little over a year ago, I wrote an article titled “The future of SEO in an AI-powered world.” I wanted my opening line to be dramatic, so I wrote “The Google interface we know today will be gone in less than three years.” At the time, this line sounded outlandish. Could the world’s most […]
Google updated its Google image SEO best practices help document to recommend that you use the same image file name URL for the same image, even if you place that same image on different pages on your site. Google said you should do this to save with your site’s overall crawl budget. What Google changed. […]
New research shows that Google’s AI Overviews often link to Google, contributing to the walled garden effect that encourages users to stay longer on Google’s site. A study by SE Ranking examined Google’s AI Overviews in five U.S. states. It found that 43% of these AI answers contain links redirecting users to Google’s search results. […]
The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%. The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands […]
The United States Copyright Office released a pre-publication version of a report on the use of copyrighted materials for training generative AI, outlining a legal and factual case that identifies copyright risks at every stage of generative AI development. The report was created in response to public and congressional concern about the use of copyrighted […]
Google has released a detailed Q&A for advertisers to clarify how its new AI Max tool works, addressing key questions around performance, control, and automation in search advertising. With the rollout of AI Max, a suite of ad tools powered by generative AI and search intelligence, the company is pitching it as the future of […]