The best CRM article on Page 1 might lose to a single paragraph buried on Page 3. That’s how AI search works now, and it’s why traditional SEO strategies are failing businesses that should be winning. AI Mode: Synthesizing answers from multiple background queries When you use Google’s AI Mode (the new tab next to […]
You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter anyone who is passionate about success with the GDN. That being said, GDN is either an optional or required […]
Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media forecast to account for 72.9% of total ad revenue by the end of the year. From a platform perspective, Google, Meta, Amazon, and Alibaba are expected to […]
The new AI Mode tab in Google’s results, currently only active in the U.S., enables users to get an AI-generated answer to their query. You can ask a detailed question in AI Mode, and Google will provide a summarized answer. Google AI Mode answer for the question [what are the best ways to grow your […]
AI is fundamentally reshaping SEO, digital PR, and brand visibility – and how users discover and engage with brands. To help make sense of some of the ongoing changes, I interviewed Kelsey Libert, co-founder of Fractl. Some of the topics covered in our interview: How to get ahead in a time of exponential AI change. How […]
The SEO industry is undergoing a seismic shift – one shaped not just by algorithms but also by evolving user expectations. At the heart of it is a radical transformation in how people search, and Google is adapting in real time. Between the 2025 Google I/O Keynote and meetings with search experts and engineers, it’s […]
Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14 weeks of severance and is available through July 1, according to reporting from The Verge and The Information. The buyouts are limited to employees in […]
Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the creative bottlenecks that slow campaign performance. From creative fatigue to AI fix: Google’s plan for scalable visual content We’re constantly told that video and lifestyle imagery […]
Google Ads is testing 30-second non-skippable ads in regular YouTube campaigns. This format, until now, was reserved for premium placements via YouTube Reservation buys. The details: The 30-second non-skippables are being rolled out as a beta test. They’re appearing alongside 15-second non-skippable ads and 6-second bumper ads, often bundled in combo formats. Advertisers can target […]
YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works You can now see Posts while scrolling through Shorts on YouTube. In the screenshot below, you can see that the layout keeps the same vertical […]