There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving eligibility, it’s often treated as a proxy for ad quality – up to a point. Understanding ad strength Google’s ad strength metric is designed […]
Whether they’re digital natives or prefer traditional channels, today’s customers share one expectation: relevance, wherever and however they engage. But for organizations balancing privacy mandates, data governance, and legacy systems, delivering that kind of personalization at scale is no small feat. Join Adobe for Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries and get an inside look […]
Feeling overwhelmed by AI in search? Working with limited time, tools, or a small team? You’re not alone. As search engines evolve, it’s becoming harder to keep up, especially if your resources are stretched thin. Join us for “Do More With Less: How To Build an AI Search Strategy With Limited Resources,” a practical webinar […]
Inside most enterprise organizations, SEO isn’t just battling Google’s AI Overviews. It’s battling its own structural weaknesses that are bleeding SEO revenue drier than Google’s AI would have otherwise. Yes, traffic is down. Yes, the economy is squeezing budgets. But SEO revenue doesn’t have to be down this much. Across the companies I work with, […]
Jerry Dischler, the former Google executive who was in charge of Google Ads is now leaving the company right before his 20th year work anniversary. Dischler in November 2023 stepped down as the ad boss, during the height of the DOJ Google anti-trust case. What Dischler said. Jerry Dischler announced today that it would be […]
Google officially announced AI Max, a new suite of automation features for Search campaigns – and the PPC community is buzzing. While Google positions AI Max as an optional, performance-enhancing setting, many advertisers are parsing the announcement carefully, trying to separate the substance from the spin. From excitement about creative automation to concerns about keywordless targeting, […]
Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief of Search Engine Journal, and Mordy Oberstein, founder of Unify Brand Marketing, explore why meaning is the foundation of successful brand marketing. They break down how […]
Anyone with experience selling on Amazon will tell you that the most important part of your business is making sure that you stay in stock. Inventory stockouts not only lose the incremental sales, but also impact your organic rankings and diminish your advertising efforts. Managing inventory levels has become more complex as Amazon has rolled […]
Content marketing is everywhere. We do keyword research, analyse markets, and publish landing pages and blog posts. The goal? To attract clicks, convert users, and climb the rankings. But what happens when that stops working? The internet is drowning in generic, AI-generated material. Search is becoming ambient, answer-led, and keyword-less. And search engines no longer […]
Coding websites was my personal Everest in college, when I first started to learn WordPress to help my dad build his domain portfolio. He had registered thousands of domains while flipping through the dictionary in the early ‘90s, and if I had AI capabilities back then, I’d be retired by now. Alas, we’re finally living […]