Google said it is now able to catch 20 times the number of scammy pages within Google Search than it was previously. Google also said that it reduced the number of bad actors on the web impersonating airline customer service providers by more than 80% within Google Search. Google credits its AI and improved classifiers […]
Google has announced improvements to its security systems, revealing that AI now plays a crucial role in protecting users from scams. Additionally, Google has released a report detailing the effectiveness of AI in combating scams in search results. Google’s AI-Powered Defense Strategy Google’s report highlights its progress in spotting scams. Its AI systems block hundreds […]
Google officially announced the deprecation of Structured Data Files (SDF) v7. The legacy version will be sunset on Nov. 4. Key changes post-deprecation. SDF v7 will no longer be supported; the default version will shift to v7.1 for all users. Any sdfdownloadtasks.create API requests referencing SDF_VERSION_7 will return a 400 error after November 4. Why […]
10Web has launched an AI Website Builder API that turns text prompts into fully functional WordPress websites hosted on 10Web’s infrastructure, enabling platforms to embed AI website creation into their product workflows. Designed for SaaS tools, resellers, developers, and agencies, the API delivers business-ready sites with ecommerce features, AI-driven customization, and full white-label support to […]
The newest AI tools, built to be smarter, make more factual errors than older versions. As The New York Times highlights, tests show errors as high as 79% in advanced systems from companies like OpenAI. This can create problems for marketers who rely on these tools for content and customer service. Rising Error Rates in […]
Google’s web crawlers have come a long way in recent years in their ability to fetch and execute JavaScript. However, JavaScript integration remains tricky when setting up the front end of a web app. It requires extra network calls and processing time to load content, which increases browser CPU usage and page load times. A […]
Google Analytics real time reporting may be off this morning, at least based on a number of reports we are hearing about since earlier this morning. If you are noticing unusually low real-time counts in GA4, you are not alone. More details. I reported about the issue earlier today on the Search Engine Roundtable, quoting […]
Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy as increasing how relevant your ads are to your potential customers. Sounds easy, but when you’re managing different brands, many industries, or multiple brick-and-mortar locations, it can quickly become difficult to understand exactly what each individual person […]
In data-heavy organizations, SEO remains one of the most misunderstood areas at the executive level. This isn’t because of a lack of information but because much of that information lacks clarity or relevance. SEO teams regularly produce dashboards, audits, and detailed reports, yet these rarely answer the business questions executives care about. Charts showing keyword […]
My SEO colleagues have a tall task on their hands, one that grows taller by the day as AI-powered search proliferates: compensating for eroding website traffic. Yes, I’m talking about zero-click search, which is taking root across AI search and LLMs like ChatGPT, Perplexity, and Gemini – and the AI Overviews creeping into more traditional […]