Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires various skills and strategies if you want to get it right. If you’re looking to […]
Many believe that SEO is just about keywords, backlinks and content. But a website’s performance can also impact SEO success. How fast your site loads, how secure it is and even how stable it remains during traffic spikes can impact SEO, too. That’s why investing in managed WordPress hosting is a good idea. Unlike shared […]
As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds straightforward: test, analyze and apply what works. Yet, while the benefits of split testing are widely discussed, guidance on how to conduct it effectively […]
Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier marketers to scoop up valuable inventory at lower costs. That’s according to a report by Google Ads optimization platform GOA Marketing. By the numbers: Q5 (the period from Dec 25 to Jan. 1) saw a 21% increase in […]
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. […]
Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. Gain insights from Melissa Tatoris, Head of Retail […]
HTTP Archive published 12 chapters of its annual Web Almanac, revealing disparities between mobile and desktop web performance. The Almanac analyzes data from millions of sites to track trends in web technologies, performance metrics, and user experience. This year’s Almanac details changes in technology adoption patterns that will impact businesses and users. Key Highlights Mobile […]
YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts New Shorts-specific ad formats like interactive “stickers” and animated image ads Expanded data on Shorts viewers to improve targeting and measurement Streamlined tools for brands […]
Google has updated its machine learning crash course with new videos and modules on large language models and automated machine learning. These courses are useful introductions to the technologies behind modern search engines and generative AI, information that will make you a better SEO. What Is Google’s Machine Learning Crash Course? Google’s machine learning course […]
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is expanding measurement capabilities with third-party sales lift tracking and improved Brand Lift surveys. #YouTube […]