Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate the return on investment (ROI) of their work to stakeholders. Ultimately, this can help to drive better future campaigns and business outcomes. As Steve Jobs once observed, “The most powerful person in the world is […]

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I often see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” or “What’s the best way to approach video advertising for a B2B audience?”  YouTube can feel like unfamiliar territory […]

In this week’s Ask An SEO, Chandrika asks: “What are the important points to consider when doing keyword research for SEO using Google Keyword Planner? Should we focus on keywords with a monthly search volume of 500? Or, should we prioritize keywords with low or high competition?” This is a great question, and here’s an […]

Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results? In this article, you’ll discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business. Why Networking on […]

The SEO Charity podcast recently discussed a different way to think about EEAT that focuses on activities that leads to external signals that Google may associate with the underlying concepts of EEAT (expertise, experience, authoritativeness, and trustworthiness). Google’s John Mueller recently said that EEAT is not something that you can add to a site and […]

Last week, WordPress declared a “jubilee” and is unblocking all community members who were previously blocked. The official WordPress X (formerly Twitter) account posted a reminder that the unblocking is still ongoing. According to the latest post: “We’re clearing out all previous human blocks to create a more open and collaborative environment. While community and […]

Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t […]

SEO reporting and tracking are major sticking points for anyone in the industry.  Data that you find important may be less valuable to C-suite executives. Or you may not have enough data to show growth, changes, and significant events clearly and concisely. Reports must tell a story. Without the right data, you’ll end up with […]

Google Ads is upgrading Performance Max campaigns with new reporting tools that offer deeper visibility into channel performance, search terms, and creative assets. What’s new. Three new insight reports are coming soon: Channel-level reporting: This will give detailed breakdowns of how each Google platform (including Search, YouTube, Display, Discover, Gmail, Maps, and partners) contributes to […]

Google AI Overviews are spiking again. The latest huge and rapid expansion happened in travel and entertainment keywords, according to new data from enterprise SEO platform BrightEdge. By the numbers. Starting April 25-26, here’s how AI Overviews grew, by industry: Entertainment: Up 175.68%, with 76% of new keywords focusing on movies (e.g., [jennifer love hewitt […]