Google’s Search Quality Rater Guidelines were updated a few months ago, and several of the changes closely track the talking points shared by Googlers at the 2025 Search Central Live events. Among the most consequential updates are those to the sections defining the lowest quality pages, which more clearly reflect the kinds of sites Google […]

Alphabet/Google CEO Sundar Pichai testified today that the U.S. government’s proposed remedies could upend how the company handles search and how users experience the web. Why we care. A judge ruled that Google illegally maintained a monopoly in search. Now, the court is deciding how to fix it. If the court adopts the DOJ’s proposals, […]

Google’s John Mueller answered a question on Bluesky about why an e-commerce page with minimal content is ranking, illustrating that sometimes optimized content isn’t enough. E-Commerce Search Results A person posted their concerns about an e-commerce site that was ranking in the search results with barely any content. In fact, the domain that was ranking […]

Google just made it easier for merchants to manage messy product catalogs. Driving the news. Emmanuel Flossie shared on LinkedIn that Google is rolling out an AI-driven search feature in Google Merchant Center Next that simplifies how retailers find and filter their products. How it works. The new “Search for Products” tool uses AI to […]

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with much-needed visibility into how their campaigns perform across different Google surfaces. These updates include new channel-level reporting, full search terms data, and expanded asset performance metrics. The goal? It’s aimed at […]

Target ROAS is the most sophisticated of Google’s smart bidding strategies. In previous articles, we’ve tackled Maximize Conversions, Target CPA and Maximize Conversion Value. This article explores the ins and outs of Target ROAS bidding, including: What does conversion value mean in Google Ads? What does ROAS mean? How Target ROAS bidding works in Google […]

As AI continues to reshape search, marketers and SEOs are facing a new set of challenges and opportunities.  From the rise of AI Overviews to shifting SERP priorities, it’s more important than ever to know what to focus on in 2025. Why This Webinar Is a Must-Attend Event In this session, you’ll get: You’ll Learn […]

After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works and doesn’t in SEO. I’ve seen almost everything that can go right – and wrong – with websites of different types. To help you avoid costly SEO mistakes, I’m sharing 11 practical lessons from critical […]

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your […]

Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same for AI search optimization. His post quickly received dozens of comments and more than a hundred likes, indicating that he’s not the only one who […]