YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Creators with 4,000+ subscribers can now pitch their Shorts content directly to brands New Data Story feature provides 24-hour performance insights Testing “Most Relevant” comment filter to improve creator-viewer engagement Why we care. YouTube’s […]

Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings.  The srsltid= parameter is nothing new. Barry Schwartz reported it here in February 2022 when Google started appending it to Google Merchant Center listings with “auto-tagging” turned on. Its purpose was to ensure that clicks from […]

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users can continue using it until the shutdown date. After Jan. 6, all Local Services Ads functionality will be web-based only. Users’ ad campaigns, data, and […]

Getting the best out of a content creator partnership for social search starts with a strong brief.  Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone content that lacks SEO impact and falls short of your strategy. This article covers how a well-crafted brief can help bridge the gap […]

Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate, well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) not to […]

LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times the engagement of text posts. She writes: “Curious to test LinkedIn’s claim that videos receive five times more engagement, I wanted to see if the […]

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs.  This guide covers everything you need to know about keyword research in PPC – from understanding match types to using tools and refining your keyword strategy for optimal […]

President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save TikTok in America.” State of play: Why we care. With 170 million U.S. users, TikTok’s fate hangs in balance as Trump’s election victory could impact the Biden-era law requiring ByteDance to divest from TikTok by […]

YouTube has updated its video linking system, giving creators in the YouTube Partner Program (YPP) more control over advertising partnerships. This addresses several long-standing issues in collaborations between creators and brands. Previously, creators lacked a direct way to start advertising relationships. They had to wait for advertisers to reach out. The new system allows creators […]

LinkedIn reveals the top ten most in-demand and fastest growing job positions in Q3. Job growth in the financial sector was significant in Q3. Traditional roles are in demand – including salespeople, nurses, and retail positions. Tech roles remain stable, with software engineers and full-stack developers in the top 10 most-demanded jobs. #Fastest #Growing […]