Search industry experts are sounding the alarm over a growing Google experiment that’s creating a kind of “SERP Inception” — search results inside search results, with increasingly prominent Sponsored labels that don’t appear to be paid ad placements in the traditional sense. Driving the news. SEO consultant Glenn Gabe posted a screenshot on X showing […]
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wondering how to realign your SEO strategy for maximum SERP visibility in AI Overviews (AIO)? Do you wish you had techniques that mirror how AI understands relevance? Imagine if Google handed you the blueprint for AI Overviews: Every […]
Editor’s Update: The method previously described for accessing Google Discover desktop data in Search Console has been disabled. This article has been updated to reflect this change while preserving the insights from the original leaked data. Google recently confirmed that Discover is coming to desktop search, but new findings show it has been in testing […]
Claude Sonnet 3.7 is the top-performing large language model (LLM) – it outperforms competitors like Google’s Gemini, Meta’s Llama, and X’s Grok. That’s according to SEO agency Previsible’s new AI SEO Benchmark report. By the numbers. Claude Sonnet 3.7 “performed the best across the board,” earning an 83% score. But that score fell short against human […]
Google claims AI Overviews are revolutionizing search behavior. But the data tells a different story. Since launching AI Overviews in 2024, Google CEO Sundar Pichai has repeatedly claimed they’re transforming search behavior: People are using it to Search in entirely new ways, and asking new types of questions, longer and more complex queries… and getting […]
Worried you’re falling behind on AI while others in your industry are racing ahead? Unsure how to position yourself as the go-to AI resource inside your company—even if you’re not a developer? In this article, you’ll discover a step-by-step approach to becoming an AI expert in your organization or niche so you can lead innovation, […]
In this edition of Ask An SEO, a marketing leader reaches out with a question: My company put pressure on me to deliver results of more traffic to our product pages. How can I try to convince the CMO that we should invest more in brand building that will most likely reduce traffic? There’s so […]
What would you do if you realized that you had lost 15% of your market share last month? Can your brand afford to fall behind in Google Ads, even for a week? Right now, the recent tariff shifts (taxes on imported goods) are sending shockwaves through global industries. Supply chains are strained. Pricing strategies are […]
Google updated their Google News crawler documentation to correct an error that implied that publisher crawler preferences addressed to Googlebot-News influenced the News tab in Google search. Google News Tab The Google News tab is a category of search that is displayed near the top of the search results pages (SERPs). The news tab filter […]
Google’s John Mueller clarifies that automatically changing XML sitemap dates doesn’t boost SEO and could make it harder for Google to find actual content updates. The “Freshness Signal” Myth Busted On Reddit’s r/SEO forum, someone asked if competitors ranked better by setting their XML sitemap dates to the current date to send a “freshness signal” […]