Researchers testing the ability of AI to influence people’s opinions violated the ChangeMyView subreddit’s rules and used deceptive practices that allegedly were not approved by their ethics committee, including impersonating victims of sexual assault and using background information about Reddit users to manipulate them. They argue that those conditions may have introduced biases. Their solution […]
Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also appear at the bottom. This means advertisers can show up more than once on the same results page: once at […]
OpenAI is rolling out shopping features within ChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their query or questions. What is shopping in ChatGPT. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you […]
OpenAI has added several new features to ChatGPT’s search tool. You can now shop for products, search through WhatsApp, and see improved source citations. These updates build upon the real-time search features introduced in October, demonstrating OpenAI’s increasing challenge to Google and other search engines. New Shopping Features Now Available The most significant addition in […]
WordPress offers two primary content types: Pages and Posts. Choosing the right format for your content can improve your website’s organization, user experience, and even SEO. But how do they differ – and when should you use one over the other? Let’s break it down. WordPress Pages Pages are best suited for static, “evergreen” content […]
Marketers love a good line graph that goes up and to the right, but with overwhelming data, graphs alone can’t communicate complex data effectively. A good data display should do more than convey information – it should reveal insights, guide decisions, and prioritize actions. In 2025, marketing data must evolve from reporting to storytelling, because […]
Many articles detail the top-level costs of SEO. The fee paid to an SEO consultant or agency is part of the cost of SEO. However, getting results also requires a business or brand to contribute time and effort. This article will look beyond the surface at the full spectrum of costs associated with doing SEO […]
In the SEO world, when we talk about how to structure content for AI search, we often default to structured data – Schema.org, JSON-LD, rich results, knowledge graph eligibility – the whole shooting match. While that layer of markup is still useful in many scenarios, this isn’t another article about how to wrap your content in […]
Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the mix, and things get complicated fast. If you’re overseeing paid media at large enterprises or multi-location brands, international PPC isn’t just a scale problem. It’s a coordination and consistency problem. You’re not just launching more […]
Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn through your budget without knowing what you’re getting in return. If you spend $5,000, $10,000, or even $50,000 a month on link building, […]