Automattic’s Response To WP Engine Lawsuit Reframes Narrative

Automattic’s Response To WP Engine Lawsuit Reframes Narrative

Lawyers for Matt Mullenweg and Automattic filed a motion to dismiss the lawsuit from WP Engine, offering a different perspective on the dispute’s underlying causes. The motion to dismiss claims that the one causing harm isn’t Mullenweg and Automattic but WP Engine, asserting that WP Engine is compelling the defendant to provide resources and support […]

ChatGPT search officially launches

ChatGPT search officially launches

Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search the web for several months, but today’s update is part of OpenAI’s larger push into AI search. OpenAI’s ChatGPT search has an opportunity to challenge Google’s search monopoly with a much different user experience (e.g., […]

Google Chrome DevTools Adds Advanced CLS Debugging Tool

Google Chrome DevTools Adds Advanced CLS Debugging Tool

Chrome introduces new debugging tool in Canary build, helping developers identify and fix website layout stability issues. Chrome Canary has added a new “Layout Shift Culprits” feature that visually identifies page layout problems. Developers can now see and replay layout shifts in real-time to pinpoint specific issues. The tool will move from Chrome Canary to […]

Google adds segmentation to Performance Max Asset Groups

Google adds segmentation to Performance Max Asset Groups

Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a highly requested feature for years, and Google has now delivered, enhancing the ability to monitor and optimize PMax campaigns. Why we care. This new segmentation […]

SearchGPT Launches As ChatGPT’s Real-Time Search Feature

SearchGPT Launches As ChatGPT’s Real-Time Search Feature

OpenAI is bringing real-time web search capabilities to ChatGPT, enhancing the functionality of the AI chatbot. This new feature, announced today, allows ChatGPT to provide up-to-date information with proper source attribution while keeping its conversational interface. Key Updates ChatGPT can now deliver real-time data, including news, sports scores, stock prices, and weather updates. Search results […]

Turning Insights into Action: Benchmarking & Strategic SEO

Turning Insights into Action: Benchmarking & Strategic SEO

SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the […]

6 SEO Practices You Need To Stop Right Now

6 SEO Practices You Need To Stop Right Now

Some SEO practices haven’t kept pace with changes in search engines and may now be self-defeating, leading to content that fails to rank. Here are six SEO practices that hinder ranking and suggestions for more effective approaches. 1. Redundant SEO Practices The word redundant means no longer effective, not necessary, superfluous. The following are three […]

Marketing & SEO Conference Value Is More Than Information

Marketing & SEO Conference Value Is More Than Information

If you’ve attended a marketing conference and felt like everything was below your knowledge level or that your questions weren’t answered, there’s a good reason for that. Not everyone is advanced, and not everyone is a beginner. National conferences ensure that the speakers cater to the majority of the group rather than specific individuals at […]

4 of the best technical SEO tools

4 of the best technical SEO tools

If you’re looking to level up your SEO efforts, having the right tools is essential. This article explores four of the best technical SEO tools today: Screaming Frog. Ahrefs. URL Profiler. GTMetrix. Each tool offers unique capabilities to help optimize website performance, visibility and user experience.  1. Screaming Frog SEO Spider Top-line overview Desktop-based tool. […]