Google Search Relations team members recently shared insights about web standards on the Search Off the Record podcast. Martin Splitt and Gary Illyes explained how these standards are created and why they matter for SEO. Their conversation reveals details about Google’s decisions that affect how we optimize websites. Why Some Web Protocols Become Standards While […]
Stanford University’s latest AI Index Report reveals a significant increase in AI adoption among businesses. Now 78% of organizations use AI, up from 55% a year ago. At the same time, the cost of using AI has dropped, becoming 280 times cheaper in less than two years. More Businesses Than Ever Are Using AI The […]
Google has rolled out a new feature for Google Business Profile verifications. When you verify using video verification, you can now preview that video before you submit the video for review. Google is calling this “Video Previews.” Video Previews. Video Previews give you the option to review the video you are about to submit to […]
The platform behind your site plays a bigger role than you might think. From site speed and mobile responsiveness to content scalability and technical SEO, the foundation you choose can make or break your organic performance. If your goal is seamless, secure, and engaging digital experiences that also support strong search visibility, it’s time to […]
Nick Turley, Head of Product at ChatGPT, testified that OpenAI would be interested in acquiring the Chrome browser should a judge decide to break it off from Alphabet, Google’s parent company. According to a report in Reuters: “ChatGPT head of product Nick Turley made the statement while testifying at trial in Washington where U.S. Department […]
Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New attribution tools track campaigns even when users decline cookies. Clearer data labels and problem-spotting tools help you understand reporting limitations. #Google #Analytics #Adds #Features #PrivacyEra […]
ChatGPT can now personalize searches using your memories. Memory with Search is a new addition to ChatGPT search, and was quietly added as an update in its changelog. What is Memory with Search. ChatGPT said it can “use memories to inform search queries when ChatGPT searches the web using their-party search providers.” Not a lot […]
Google search ad spending grew 9% year over year in Q1 2025, according to new data from digital marketing agency Tinuiti. Increasing costs, rather than click volume, drove most of that growth. Google Search overall: Google Search spending grew by 9% YoY in Q1 2025 (down slightly from 10% in Q4 2024). Click growth was […]
The next phase of the DOJ’s antitrust case against Google started Monday. Both sides presented different views on the future of search and AI. This follows Judge Amit Mehta’s ruling last year that Google illegally kept its dominance by making exclusive deals with device makers. DOJ Wants Major Changes to Break Google’s Control Assistant Attorney […]
OpenAI’s ChatGPT search had 41.3 million average monthly users across the EU between October and March. That’s nearly 4x growth from the prior six-month stretch, when it reported having 11.2 million users. Why we care. Brands and businesses need to understand how (or whether) their content is being surfaced in AI-generated responses. ChatGPT search is […]