Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended, the report paints a picture of an advertising ecosystem under tighter scrutiny than ever. For marketers, especially those managing significant media budgets, these shifts aren’t […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Is doing SEO enough for an AI chatbot visibility? The industry is divided down the middle: Half believe that optimization for large language models (LLMs) requires new strategies, while the other half insists good SEO already handles it. This division has spawned new […]
Educational videos are among the top 10 most-consumed video content formats globally, according to Statista. And it makes sense. Video is one of the fastest, most engaging ways to teach, demonstrate, and connect. But for creators and businesses alike, making a video that actually works (as in: educates, retains, or converts) requires more than hitting […]
Just like with SEO, it can be tempting to use clever hacks to optimize for AI search. But the problem with hacks is that, as soon as they’re discovered, changes will be made that make those hacks ineffective. Consider the Rank Or Go Home Challenge, where Kyle Roof managed to get his website a top […]
Curious about AI agents but not sure where to begin? Wondering how entrepreneurs and marketers are using them to save time and scale operations? In this article, you’ll discover a beginner-friendly framework for building and deploying AI agents—along with practical tips and tools to help you get results faster and more efficiently in your business. […]
A glitch in Google’s AI Overviews may inadvertently expose how Google’s algorithm understands search queries and chooses answers. Bugs in Google Search are useful to examine because they may expose parts of Google’s algorithms that are normally unseen. AI-Splaining? Lily Ray re-posted a tweet that showed how typing nonsense phrases into Google results in a […]
The U.S. Department of Justice and a coalition of states unveiled their proposed remedies today aimed at dismantling Google’s illegal monopoly in search and search advertising. These include breaking off Chrome and banning default search payments. The remedies. They break down into five categories meant to enable and increase competition: Distribution remedies. This would mean ending payments […]
Google will now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction. As a reminder, the definition of top ads changed about a year ago, as Google began mixing ads in various organic positions throughout the search results. With this change, Google also reminded us […]
Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI Overviews correlates with a measurable decline in organic visibility and clicks, particularly for top-ranking, non-branded keywords. That’s according to two new data studies from SEO tool […]
Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been there, and let me tell you – there’s a better way. Relying on unpredictable methods can stifle growth and leave your sales […]