Finding it hard to create enough content to stay consistent on social media? Wondering how AI can help you post with purpose—not just frequency? In this article, you’ll discover how to use AI tools and creative inspiration to develop social content that resonates with your audience, strengthens connections, and builds loyalty over time. Why Creators […]

Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that don’t exist, with one non-existent URL receiving over two million hits, essentially DDoS-level page requests. The publisher’s concerns about crawl budget and rankings seemingly were realized, as the site subsequently experienced a drop in search visibility. NoIndex […]

President Trump is expected to extend the deadline for TikTok’s forced U.S. divestiture for a third time, according to reports. This news comes during high-stakes trade talks between the U.S. and China. Catch up quick: A U.S. law requires TikTok’s Chinese parent, ByteDance, to sell the app to American owners or face a ban. The […]

Google can now pause individual Google Ads accounts that are linked to Manager accounts violating the third-party policy, according to its updated Help Center guidance. This move has major implications for advertisers and agencies alike. What’s new. Google’s updated policy clarifies that if a Manager account (MCC) is in violation of the third-party policy, any […]

For years, SEO professionals have worked hard to earn a seat at the table.  We’ve built dashboards, reported wins, and tried to translate complex user journeys into something business leaders could understand.  We’ve tried – sometimes desperately – to connect the dots between what we do and the results the business sees. Now those dots […]

By now, it’s common to see Reddit threads ranking high in Google search results – and that’s no accident. People increasingly want answers from other people:  Advice. Inspiration. Real experiences. Unfiltered recommendations.  Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is […]

Yesterday, I had hiking boots in my cart. Size selected, reviews read, I was even picturing myself on the trail. Then I hesitated. “Will these pinch my wide feet?” Three clicks later, I bounced. These types of hesitations cost businesses millions. We’ve gotten excellent at grabbing attention and driving traffic. But success comes down to […]

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conversion rate, anyway?” Questions like these come up all the time, especially when budgets are tight and performance dips […]

In a world where SEOs are clinging to tactics of days gone by, AI is reshaping search, and algorithms are going bonkers, Mordy Oberstein, founder of Unify Brand Marketing, has some thoughts. Buckle up. Some of the topics covered in our interview: Google algorithm updates. AI search hype. Whether the golden age of the internet (and SEO) […]

The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository became a priority for many in the WordPress community after Matt Mullenweg took control of certain paid premium plugins and created free versions from them, […]