Google is rolling out a new update for the Trends Explorer page that is powered by Gemini. The goal is to make it easier for users and researchers to find more search terms to explore. “The updated Explore page has a new side panel that uses Gemini capabilities to automatically identify and compare relevant trends […]
YouTube is updating its Advertiser-friendly content guidelines to allow more videos about certain “controversial issues” to earn full ad revenue, as long as the content is non-graphic and presented in a dramatized or discussion-based context. The change was outlined in a Creator Insider video and is reflected in YouTube’s Help Center policy language. What’s Changing […]
Google is disputing claims that its new AI-powered shopping checkout work could enable what critics describe as “surveillance pricing” or other forms of overcharging. The back-and-forth started after Lindsay Owens, executive director of consumer economics think tank Groundwork Collaborative, criticized Google’s newly announced Universal Commerce Protocol and pointed to language in its public roadmap about […]
In 2025, the SEO industry debated whether AI required a strategy shift. In 2026, we are still debating, but we are moving further into the testing and execution phase. To navigate the new search landscape, we have to kill the channel silo and let the SEO team act as the strategic quarterback for brand authority. […]
Social media is an integrated part of life in the U.S., with usage growing among adults. Pew Research Center reports that YouTube (84%) and Facebook (71%) remain the most widely used platforms for U.S. adults, followed by 50% of adults using Instagram. What we should pay attention to is that people’s trust levels have changed. […]
At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search marketers rush to not only test new products but also scale paid search activity, there is an increasing tendency to […]
AI-powered search isn’t coming. It’s already here: Google’s AI Overviews now reach 2 billion monthly users. ChatGPT serves 800 million users each week. Perplexity processed 780 million queries in a single month. As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions. That’s […]
The Changes, Features & Signals Driving Organic Traffic Next Year Google’s search results are evolving faster than most SEO strategies can adapt. AI Overviews are expanding into new keyword and intent types, AI Mode is reshaping how results are displayed, and ongoing experimentation with SERP layouts is changing how users interact with search altogether. For […]
The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth. What To Do: Identify Which Marketing Efforts Are Actually Working A starting point: add a simple “How did you hear about us?” field to your intake process, then compare those responses against your digital attribution […]
Google’s AI Overview feature has become the face of our search engine results. Type almost any question into your Google search bar, and the first answer you receive will be generated by AI Overview. Many are thrilled about this. Others are wary. Marketers and those in the online reputation management (ORM) field are among those […]