Google Search Console’s performance report is stuck and has not shown an update in the main report since Sunday, October 19th. Google confirmed the issue and said it will catch up. What it looks like. As I said on the Search Engine Roundtable, before Google confirmed the issue, the performance reports for all Search Console […]
On episode 329 of PPC Live The Podcast I speak to Jack Hepp, founder of industrious Marketing LLC, discussing the fallout and what it took to bring him back to feet after he got fired from his first PPC job. The big f-up: fired from his first agency job Jack’s defining career moment came just […]
Reddit sued Perplexity and three data-scraping firms in New York federal court, alleging the companies bypassed access controls to obtain Reddit content at scale, including by scraping Google search results. Perplexity posted a public response, saying it summarizes Reddit discussions with citations and doesn’t train AI models on Reddit content. The position is consistent with […]
This post was sponsored by Campaign Monitor. The opinions expressed in this article are the sponsor’s own. Does it seem like fewer emails are getting delivered? Are bounce rates and spam numbers too high for your liking? Your well-crafted campaigns are at risk. They are at risk of missing the mark if deliverability isn’t a […]
Google today celebrated the 25th anniversary of its ad platform, first launched as AdWords in 2000. Now known as Google Ads, the platform remains the backbone of the company’s revenue engine. Over two and a half decades, Google Ads has evolved from a manually managed system to a sophisticated AI-driven advertising platform spanning Search, YouTube, […]
OPenAI announced that it is upgrading all ChatGPT accounts to be eligible for the project sharing feature, which enables users to share a ChatGPT project with others who can then participate and make changes. The feature was previously available only to users on OpenAI’s Business, Enterprise, and Edu plans. The new feature is available to […]
Following OpenAI’s launch of ChatGPT Atlas, software company Search Atlas flagged a major issue: the AI-powered browser can interact with websites in a way that looks indistinguishable from real human users, including clicking on paid advertisements. Why we care. Businesses running digital ad campaigns could unknowingly pay for clicks generated by AI agents, not real […]
Microsoft announced its Copilot Fall Release, introducing features to make AI more personal and collaborative. New capabilities include group collaboration, long-term memory, health tools, and voice-enabled learning. Mustafa Suleyman, head of Microsoft AI, wrote in the announcement that the release represents a shift in how AI supports users. Suleyman wrote: “… technology should work in […]
ChatGPT referral traffic converts worse than Google search, email and affiliate links, trailing on both conversion rate and revenue per session, according to a new analysis of 973 ecommerce sites. Why we care. AI search platforms are starting to refer meaningful traffic to retailers – but not yet sales. For now, Google (paid organic) search still […]
In the early days of SEO, ranking algorithms were easy to game with simple tactics that became known as “black hat” SEO – white text on a white background, hidden links, keyword stuffing, and paid link farms. Early algorithms weren’t sophisticated enough to detect these schemes, and sites that used them often ranked higher. Today, […]