YouTube has announced three new features in its ‘Inspiration’ suite for creators. These tools use AI to generate fresh ideas that can help keep viewers watching. The new hook generator is the most eye-catching tool, which offers suggestions for engaging video openings. Below, I’ll break down the new features and explain how they can improve […]
If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can reshape how you interpret your landing page performance. This free report doesn’t just give you […]
Are you controlling your paid search campaigns, or are they controlling you? If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. True mastery isn’t just about setting up a campaign and picking a bid strategy; it’s about owning and communicating the process effectively. This guide is your roadmap to clarity […]
The Google March 2025 core update finished rolling out over a 14-day period, starting on March 13, 2025, and completed about 14 days later on March 27, 2025. This March core update took about a week longer than Google’s December 2024 core update, which started December 12, 2024 and completed about 6 days later on December 18, 2024. […]
Marketers have always relied on data to fine-tune their strategies. But for years, that data has been based on assumptions made from broad industry benchmarks, competitor insights, and vague trends. The result? Marginal conversion improvements and a constant struggle to truly connect with the audience. Better Leads → More Sales In 2025: How To Analyze […]
Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach. Google will roll out these ads across AdMob and Ad Manager, creating significant new revenue opportunities for publishers while giving advertisers contextually relevant ways to reach engaged audiences. Big picture. The […]
Your site likely suffers from at least some content cannibalization, and you might not even realize it. Cannibalization hurts organic traffic and revenue: The impact can stretch from key pages not ranking to algorithm issues due to low domain quality. However, cannibalization is tricky to detect, can change over time, and exists on a spectrum. It’s the “microplastics of […]
Google’s Developer Advocate Martin Splitt recently debunked a common SEO myth. He confirmed that images loaded with JavaScript can be indexed by Google when set up correctly. Splitt shared these insights during the SEO for Paws Conference, a live-streamed fundraiser by Anton Shulke. Here’s how to avoid common image indexing issues when loading images with […]
Sick of seeing the error “Discovered – currently not indexed” in Google Search Console (GSC)? So am I. Too much SEO effort is focused on ranking. But many sites would benefit from looking one level up – to indexing. Why? Because your content can’t compete until it’s indexed. Whether the selection system is ranking or […]
Today’s question from Kazi is such an honest and important one for our industry. Kazi asks: “I’m new to this sector. Should I start an agency as an one-man employee? I know it sounds ridiculous, but I am very much in need of work – more specifically, in need of money. So, I think an […]