Starting today, Reddit rolled out a series of updates aimed at making it easier for small and medium-sized businesses (SMBs) to advertise on the platform. The changes focus on simplifying the ad creation process, improving signal quality, and helping advertisers move campaigns from other platforms like Meta with fewer headaches. These updates follow Reddit’s continued […]

Reddit Ads is introducing a suite of new tools aimed at helping small and medium-sized businesses (SMBs) streamline campaign management, optimize ad performance, and improve data accuracy. Easier Campaign Setup and Management: Campaign Import. Reddit Ads now allows advertisers to import campaigns directly from Meta in just three steps. After signing into their Meta account […]

Are you ready to master the art of earning high-quality editorial links? Join us on April 9, 2025, for our exclusive webinar, “Win Higher-Quality Links: The PR Approach To SEO Success.” As Google’s AI-driven algorithms evolve, the importance of securing authoritative links has never been greater. Learn from the experts how to enhance your SEO […]

For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality Rater Guidelines in 2014. But with the rise of AI-generated content and AI-synthesized answers, E-E-A-T (now including experience) is no longer just a good idea. It has become the defining factor in determining […]

Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads.  They copy headlines, text, and display URLs so potential customers assume these ads are legitimate.  In reality, these affiliates, often involved in affiliate hijacking and other affiliate program scams, send clicks through their own tracking links to earn commissions they […]

All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect to convince them to engage and buy. This universal marketing truth plays out daily for small businesses looking to capture the attention of local customers […]

Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and why it’s not something SEOs can add to a website. EEAT’s Relation To Quality Raters And YMYL Websites John Mueller started this part of his discussion […]

On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. While the official enforcement date is April 14, 2025, the conversation has already started — and it’s anything but quiet. The PPC community is buzzing with opinions, questions, and concerns. But this update didn’t […]

The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications decreases as user volume increases, SaaS brands must focus on rapid subscriber growth to stay competitive and bring costs down. Many CMOs default to paid […]

Google’s John Mueller explained during a session of the Search Central Live NYC event that they do over 700,000 tests per year in order to keep up with user expectations. His explanation of why Google performs so many tests and launches thousands of changes should give SEOs an idea of the pace of change going […]