For many verticals, Instagram should be an essential part of their digital marketing strategy to help grow their audience and their brand. With over 2 billion monthly active users, Instagram is a strong social media channel where brands can connect with their audience. However, when building your following on Instagram, don’t fall into the trap […]
If you’re managing multiple campaigns for your brand or your clients, you know how hard it is to scale landing page creation without sacrificing performance. This guide breaks it down—with real examples, tactical insights, and repeatable strategies from a designer who helped generate 14.8 million conversions using Unbounce. Inside, you’ll get: 5 high-performing landing page […]
In December Google added 24-hour data to the Search Performance report in Google Search Console. Now, that data will soon be available in the Search Console API, and you get not just the past 24-hours of that 24-hour data, you can get the hourly data for the past 8 days. Announcement. This was announced by […]
Reddit’s presence in Google Search has surged over the last year, largely thanks to the Google-Reddit content licensing deal. As a result, Reddit threads are claiming prime real estate in search results, often outranking brand websites and even original content sources. While Reddit isn’t new, its growing influence has put it back in the spotlight. […]
Google’s AI Mode became available earlier this month as a Google Search Labs experiment. After researching dozens of keywords across transactional, navigational, commercial, and informational intents, here’s what SEOs and marketers need to know about Google’s AI Mode. It’s genuinely AI-powered The query [cheap flights] produced many different outputs, ranging from 370 to 449 words, […]
If users don’t interact with your page in Google’s search results, Google may remove that page from its results – or possibly even its index. That’s according to a recent short video Google’s Martin Splitt posted on the Google Search Central YouTube channel. This information confirms what Google said in their recent (since 2019) communication and […]
Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other pages are more relevant or user engagement is low. Google’s process involves discovery, crawling, indexing, and ranking for visibility. Focus on high-quality, user-focused content to improve search visibility. […]
Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has been a debate around if AI models and LLMs use schema or structured data, and at least Microsoft has confirmed they do. Source. Fabrice Canel from Microsoft’s Bing confirmed this while on stage at SMX Munich […]
SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one. I’ve talked to dozens of marketing teams this quarter, and they all tell me the same thing: the old SEO playbook just isn’t working anymore. Whether […]
This week’s question about author pages comes from Joylyn: We are working on building author pages for our content, would you mind teaching us best practices for building author archive pages with any SEO best practices. A great question and perfect for me to answer from a branding perspective. Author pages serve to build trust, […]