Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs typically go up. This is when social-first advertisers might start to explore a different channel, like Google Ads. Google’s advertising ecosystem is based on search […]
Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? In this article, you’ll discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong. Why Marketers Need to Understand How to Tell a Good Story The term “Story” […]
The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications decreases as user volume increases, SaaS brands must focus on rapid subscriber growth to stay competitive and bring costs down. Many CMOs default to paid […]
Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions — and personalization is no longer a nice-to-have, it’s expected. Whether you’re shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, breaks down the trends that […]
LinkedIn has published its “Skills on the Rise” report, which lists the 15 fastest-growing skills in the U.S. job market. To stay competitive, here’s what professionals should focus on. The Top 15 Skills In Demand for 2025 AI is driving major workplace changes. LinkedIn predicts that by 2030, about 70% of skills in most jobs […]
Being great at PPC isn’t just about launching campaigns and optimizing bids. It’s about making an impact, proving your value, and building a reputation that accelerates your career. Whether you’re an in-house marketer, agency professional, or freelancer, standing out in the PPC world requires technical excellence and strategic visibility. After working at several agencies before […]
You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching your ideal customers – and excluding your not-ideal customers. This article will cover: Basic vs. Detailed Demographics: What’s the difference? What type of Detailed Demographics are available […]
The long-brewing conflict between Google and EU regulators has reached a new milestone. The European Commission has officially issued preliminary findings that Google has violated the Digital Markets Act (DMA) in two key areas that directly impact digital marketers and app developers. What’s Happening With Google Search? Despite Google’s algorithm tweaks over the past year, […]
Microsoft Advertising is ramping up enforcement of its user consent policies for advertisers targeting users in the EEA, UK, and Switzerland. Starting May 5, all advertisers using Universal Event Tracking (UET) must provide an explicit consent signal to avoid disruptions in ad performance. What’s changing: Microsoft requires advertisers to ensure user consent before dropping Microsoft […]
Generative AI is rewriting the SEO playbook. The days of simply ranking high and earning clicks are fading and being replaced by a zero-click reality where the search journey is fragmented across multiple touchpoints. Google still dominates the search market, but AI-powered answer engines have quickly emerged as alternative discovery tools. ChatGPT alone has seen […]