Have you been hit by a 5xx server error in Google Search Console? 500 errors are an HTTP status code that indicates you messed up something and need to start a late-night debugging session. 500 errors are offensive. I can only compare it to eating fermented shark in Iceland – something you’ll want to spit […]
Should you be using an AI assistant in your business? If you’ve ever wished for a consultant who’s available 24/7, never gets frustrated, and costs a fraction of a typical advisory fee, then the answer is yes. In this article, you’ll discover how to train an AI model to function like an always-available assistant specifically […]
Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this current dispensation. How can you distinguish yourself and standout as an SEO specialist in this era of generative AI and AI search engines?” This is […]
Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10. Key changes: Google tag loads first. GTM containers with Google Ads and Floodlight tags will automatically load a Google tag before firing events. Easier feature access. […]
Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. The company will use lessons from ads already running in AI Overviews to inform its approach. Ad buyers warn that user behavior in AI Mode’s conversational interface could reduce ad effectiveness. Big picture. Google is looking to monetize its […]
YouTube Creator Liaison Rene Ritchie has advised content creators on adapting to YouTube’s upcoming mid-roll advertising changes. These changes take effect on May 12 and will alter how ads appear within videos. Background Starting May 12, YouTube will implement a new system prioritizing mid-roll ad placements during natural content breaks rather than at potentially disruptive […]
Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12 p.m. ET / 9 a.m. PT. What’s new: Ginny Marvin, Google Ads Liaison, announced the date on LinkedIn and encouraged advertisers to register for the event Vidhya Srinivasan, Google’s VP of Ads, shared a letter […]
The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case to consider. The proposal comes after a previous ruling where the court determined that Google broke antitrust laws by illegally maintaining its monopoly. The legal filing by the plaintiffs, the United States Department Of Justice […]
A new trend in Silicon Valley, Vibe Coding, is driving an exponential acceleration in how quickly engineers can develop products and algorithms. This approach aligns with principles outlined by Google co-founder Sergey Brin in a recent email to DeepMind engineers. Top Silicon Valley insiders call Vibe Coding the “dominant way to code,” and Brin’s message […]
Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, scripts allow you to scale your efforts while maintaining control over your campaigns. Now, with generative AI, particularly GPT, scripts are becoming even more accessible and […]