AI has been a part of PPC for years through features like smart bidding and audience targeting.  But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and optimize campaigns. By leveraging AI, you can streamline processes, improve performance, and focus on higher-level strategy.  This article covers 15 […]

Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI […]

When a business hires an SEO service, they expect immediate action – site tweaks, content strategies, and keyword targeting – rolled out fast.  So when my recent client demanded these deliverables ASAP, my response caught them off guard: “You don’t need it.” It wasn’t what they wanted to hear. But it was exactly what they […]

In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He outlined several areas where WordPress is taking advantage of technological changes, including security, AI integration, and reducing technical debt. He also addressed the long-term future of WordPress leadership, emphasizing the importance of decisive vision. Mullenweg outlined four […]

Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag specifications. This update coincides with the rollout of AI Mode via Google Labs. Document Updates For AI Mode The updated document now specifies that you can control the appearance of your content in Google’s AI-powered features, including AI […]

Google AI Mode is now here and available within Google Search Labs; it is a new search mode that goes beyond AI Overviews with a more immersive Google Search AI interface that provides “more advanced reasoning, thinking and multimodal capabilities,” Google announced. Google also announced that AI Overviews are now powered by Gemini 2.0 and […]

Google announced an expansion of its AI-powered search features, enhancing AI Overviews with Gemini 2.0 and introducing a new experimental “AI Mode.” AI Overviews With Gemini 2.0 Google has upgraded its AI Overviews with Gemini 2.0 in the United States. Users should see performance improvements for coding, advanced mathematics, and multimodal searches. Google says it’s […]

Today’s Ask an SEO question comes from Colin in London, UK. “My question is about duplicate content. I work for a group of schools in the UK. We have 21 schools, each has its own website and domain with a link or banner linking back to our main group website. The schools are very busy, […]

Microsoft is ramping up its advertising efforts in Copilot, introducing new interactive ad formats and reporting improved ad relevance metrics. This is meant to enhance interactivity and personalization for users. The big picture. Copilot ads are now fully implemented in English, French, and German markets, with Spanish and Japanese coming soon. New ad formats. Microsoft […]

If you think that Search campaigns in Google Ads are still a text-only ad format, you are missing out! Image assets for search campaigns are a relatively new Google Ads feature that can help boost your click-through rate (CTR) and stand out from your competitors. Here’s what you’ll learn in this article: What are image […]