With AI-driven search transforming how content is discovered and ranked, we must understand how to optimize content and improve visibility for these search results. Enter: GEO, or generative engine optimization. I interviewed Will Scott, co-founder of Search Influence and instructor of the SMX Master Class on Generative Engine Optimization, about the rapidly evolving search landscape […]

Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account learnings from the UX study of AIOs as well as the latest shifts in the search landscape. (Shifts that, I’d argue, have a disproportionate impact on online marketplaces.) I’ll cover: What marketplace SEO is and why […]

Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? In this article, you’ll discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels […]

Google has published guidelines on what to do if your rankings are affected after being incorrectly flagged by Google’s SafeSearch filter. The new documentation offers three actions to take to resolve the issues. The new documentation provides guidance on three steps to take: How to check if Google’s Safe Search is filtering out a website. […]

Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, they’re the foundation that will future-proof your growth strategy as privacy reshapes marketing. Your ability to orchestrate consent across your martech stack will ultimately determine how fast your audience (and business) grows. […]

The WordPress Performance Team has released an experimental plugin that increases the perceived loading speed of web pages without the performance issues and accessibility tradeoffs associated with Single Page Applications (SPAs). The announcement was made by Felix Arntz, a member of the WordPress Performance Team and a Google software engineer. Plugins released by the WordPress […]

New research reveals that Google’s AI Overviews tend to favor major news outlets. The top 10 publishers capture nearly 80% of all news mentions. Meanwhile, smaller organizations struggle for visibility in AI-generated search results. SE Ranking analyzed 75,550 AI Overview responses for this study. They found that only 20.85% cite any news source at all. […]

When you’re part of a small SEO team – or running solo – you don’t have the luxury of endless hours, duplicated effort, or constant rethinking. Every task matters. Every hour counts.  When you’re spinning plates between audits, content, reporting, and client management, systems are the difference between growth and chaos. That’s why SOPs (standard […]

When I searched for “Working Genius framework” to research a new tool for my company, something shocking happened.  The company behind the framework had to buy ads to show up for their own product. Their explanation of the six types of working genius was trapped inside a fancy widget that Google’s AI couldn’t read. While […]

Google isn’t picking between AI-powered search or AI assistants. The future of information retrieval isn’t either-or – Google intends to win at both, according to Google DeepMind CEO Demis Hassabis. Why we care. Google is radically reshaping search with generative AI – through AI Overviews and the newly launched AI Mode. Google apparently views this as […]