Google Merchant Center renames Conversion Settings as Key Event Setup

Google Merchant Center renames Conversion Settings as Key Event Setup

Google updated its conversion terminology in Google Merchant Center, renaming “Conversion settings” to “Key event setup” in the Google Ads UI. The terminology change aligns Google Merchant Center with Google Analytics 4’s shift from “conversions” to “key events,” creating more consistent language across Google’s marketing platforms. The big picture: This change reflects Google’s broader move […]

How to craft search ads that stand out

How to craft search ads that stand out

Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up.  To stand out, you need more than basic ad copy. This article breaks down how to craft search ads that grab attention and drive results.  You’ll learn actionable strategies for writing compelling headlines and descriptions, plus advanced techniques […]

A hidden SEO and engagement goldmine

A hidden SEO and engagement goldmine

Reddit isn’t just a place for memes and viral debates – it’s a powerful tool for small and medium-sized businesses (SMBs) looking to boost visibility, connect with audiences, and even boost SEO.  While most marketing advice for Reddit focuses on big brands, SMBs can use the platform effectively to engage with potential customers, build trust, […]

How one site tanked – and what you can learn

How one site tanked – and what you can learn

AI has made it easier than ever to scale SEO fast – but with it comes high risk.  What happens when the party is over and short-term wins become long-term losses? Recently, I worked with a site that had expanded aggressively using AI-powered programmatic.  It worked until it didn’t, resulting in a steep decline in […]

10 Google Shopping Product Feed Optimization Tips & Tricks

10 Google Shopping Product Feed Optimization Tips & Tricks

Google Shopping isn’t just about bidding and budget management – it’s about feeding Google the best possible data. Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns rely on your product feed. The quality, accuracy, and completeness of your product data determine how often and where your ads appear. A well-optimized feed improves impressions, […]

Google AIO Is Sending More Traffic To YouTube

Google AIO Is Sending More Traffic To YouTube

New data confirms that AIO is becoming an increasingly significant source of traffic to YouTube channels. A closer look reveals that complex search queries, which traditional organic search may not adequately answer, create opportunities for optimized YouTube videos but only for certain topics. BrightEdge Data On YouTube And AIO BrightEdge’s data shows that YouTube’s presence […]

Mullenweg Asked If He’s Adaptable To Change

Mullenweg Asked If He’s Adaptable To Change

Matt Mullenweg, co-creator of WordPress, recently held a question-and-answer session at WordCamp Asia 2025, where he faced several tough questions. Topics included whether he was open to discussing change, the steep learning curve of WordPress, and whether he would reconsider reducing Automattic’s contributions to WordPress core. As tough as those questions were, Matt answered each […]

Does WordPress Need Another Site Building Tool? Builderius Thinks So.

Does WordPress Need Another Site Building Tool? Builderius Thinks So.

A newly released page builder plugin called Builderius elicited enthusiastic feedback in a private WordPress Facebook group. A conversation with one of its principals, Elvis Krstulović, underscored how WordPress’s open source flexibility allows developers to rethink site building itself, creating tools that prioritize flexibility, maintainability, and professional development practices. Is Builderius A Page Builder? I […]