SEO management platform SE Ranking today announced it has acquired Planable, a social media management platform. This move merges the companies’ SEO and social media tools in one platform to target a combined market that’s forecast to be $117 billion this year. The acquisition expands SE Ranking’s product lineup beyond SEO into social media, which […]
AI is rapidly changing the rules of SEO. From generative ranking to vector search, the new rules are not only technical but also reshaping how business leaders make decisions. Join Dan Taylor on August 14, 2025, for an exclusive SEJ Webinar tailored for C-suite executives and senior leaders. In this session, you’ll gain essential insights […]
You’ve probably seen the headlines like: “AI will kill SEO,” “AI will replace marketing roles,” or the latest panic: “Is your digital marketing job safe?” Well, maybe not those exact headlines, but you get the idea, and I’m sure you have seen something similar. Let’s clear something up: AI is not making SEO irrelevant. It’s […]
Black Friday is a key period for every retail search team. With peak budgets, short buying windows, and mounting pressure to outperform competitors, retail marketers need a solid strategy. Yet many advertisers enter Q4 with blind spots: uncertain what competitors are doing, unclear how market dynamics are shifting, and unsure where ad spend is underperforming. […]
A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting becomes messy. Budget allocation feels random or reactive. Then, when leadership asks for performance broken out by product line […]
Researchers tested whether unconventional prompting strategies, such as threatening an AI (as suggested by Google co-founder Sergey Brin), affect AI accuracy. They discovered that some of these unconventional prompting strategies improved responses by up to 36% for some questions, but cautioned that users who try these kinds of prompts should be prepared for unpredictable responses. […]
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO strategies and tactics, you need to be visible in AI-powered search and answer engines. Showing the value of SEO in this new world means […]
Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that 99% of the shortened URLs receive no traffic. They were previously going to end support entirely, but after receiving feedback, they decided to continue support for a limited group of shortened URLs. Google URL Shortener […]
Google Chrome is testing a new way to measure Core Web Vitals in Single Page Applications (SPAs), which is a long-standing blind spot in performance tracking that affects SEO audits and ranking signals. Starting with Chrome 139, developers can opt into an origin trial for the Soft Navigations API. This enables measurement of metrics like […]
Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or not they use the new Multi‑Vector Retrieval via Fixed‑Dimensional Encodings (MUVERA) retrieval method and also if they’re using Graph Foundation Models. MUVERA Google recently announced MUVERA in a blog post and a research paper: a method that […]