Google’s ABC ranking signals: What top search engineers revealed

Google’s ABC ranking signals: What top search engineers revealed

The U.S. Department of Justice has released several new trial exhibits as part of the ongoing remedies hearing. These exhibits include interviews with two key Google engineers – Pandu Nayak and HJ Kim – which offer insights into Google’s ranking signals and systems, search features, and the future of Google. Key Google search ranking system terminology […]

Relevance is the new ranking signal: How AI search redefines optimization

Relevance is the new ranking signal: How AI search redefines optimization

For years, SEO professionals have obsessed over rankings.  What position are we in? Did we move up or down? Can we get back to Position 1?  But as AI-driven search continues to reshape how information is retrieved and delivered, we need to ask a different question: Are we relevant enough to be included at all? […]

Google faces $13 billion in EU civil claims after Shopping antitrust fine

Google faces  billion in EU civil claims after Shopping antitrust fine

Google is facing a legal reckoning across Europe, with at least €12 billion ($12.9B) in damages sought by price comparison sites who say the tech giant abused its dominance in search to siphon traffic and revenue. The civil suits stem from the EU’s landmark 2017 decision to fine Google €2.4B for antitrust violations related to […]

Google Business Profiles launches “What’s Happening”

Google Business Profiles launches “What’s Happening”

Google is rolling out a new feature in Google Business Profiles named “What’s Happening.” This feature offers restaurants and bars a new way to highlight events, deals, and specials prominently at the top of your Google Business Profile. Google said, “What’s Happening” puts your timely updates, like “Today’s Special” or “Live Music on Saturday,” front […]

How Do I Rebuild My Website After A Dispute With The Hosting Company?

How Do I Rebuild My Website After A Dispute With The Hosting Company?

The question today comes from Raoof, who asks: “I completely lost my website due to financial disputes with the hosting company. I have no backup and the only thing I have left is a domain. I am currently preparing a new website with the previous content and theme. Can I use the previous domain or […]

RAG: The most important AI tool marketers have never heard of by Vertesia

RAG: The most important AI tool marketers have never heard of by Vertesia

By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns with the push of a button. And they’re aware that AI is reshaping marketing and perhaps are both […]

Embracing Emotional Intelligence With AI: How to Remain Uniquely Human

Embracing Emotional Intelligence With AI: How to Remain Uniquely Human

​Feeling unsure how to stay emotionally connected in a world increasingly driven by AI? Wondering how to preserve your authenticity and human touch while embracing powerful new technologies? In this article, you’ll discover how to integrate emotional intelligence with AI tools. IQ vs. EQ and Why Emotional Intelligence Matters to Marketers in an AI-Driven World […]

Regain Control of Search Visibility in the Age of AI

Regain Control of Search Visibility in the Age of AI

Trying to regain lost visibility in AI-powered search results? As AI Overviews and answer engines continue to reshape how search works, organic visibility can disappear overnight. If your traffic has taken a hit, you may need a more complete strategy to recover and grow. Join us for “Own The Total SERP: How To Regain Lost […]

How to get cited by AI: SEO insights from 8,000 AI citations

How to get cited by AI: SEO insights from 8,000 AI citations

As AI-generated answers take over the search landscape, understanding what gets cited – and why – has never been more critical.  Explore citation data across leading AI engines, see how B2B and B2C intent shapes visibility, and learn actionable SEO tactics to help your brand get found.  This analysis is powered by Rankscale.ai, a platform […]