Over the past decade, I’ve reviewed hundreds of CVs, conducted countless interviews, and led numerous technical tests for SEO candidates. Along the way, I’ve met many exceptional professionals – but I’ve also noticed a recurring pattern of common interview mistakes that can hold even the most talented candidates back. Below are 10 common mistakes I’ve […]
Google Ads expanded its Promotion Assets with new barcode and QR code options, giving advertisers more ways to share promotional offers. These new formats make it easier for customers to redeem online and in-store offers, bridging digital and physical shopping experiences. Details: Barcode option supports multiple formats, including Aztec, Data Matrix, and EAN-8. QR codes […]
The Supreme Court on Monday declined to hear Meta’s appeal in a massive class action lawsuit that claimed Facebook and Instagram inflated their advertising reach metrics. The decision could expose Meta to billions in damages. It raised questions about the accuracy of metrics advertisers rely on when spending money on social platforms. The big picture. […]
Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% during each of the final three months of 2024. The data. Here’s a screenshot of the 2024 search market share, showing Google dipping below 90% – to […]
Are you tired of the same snooze-fest PPC “best practices” on improving your Google Ads account? It’s a new year, and we’re getting creative! Instead of another optimization guide, let’s explore the fastest path to advertising disaster. What if two mysterious marketing execs named Judy make a bet with you that you can’t tank your […]
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus on “relevant variations” of search […]
Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand. But there’s just one catch: images can have a negative impact if they slow things down. Large, unoptimized images slow down […]
Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant links. These overviews are displayed prominently: the AI Overview appears on the left, with relevant links […]
A new report shows the most in-demand jobs as AI and automation change industries worldwide. The World Economic Forum’s (WEF) Future of Jobs report (PDF link) lists the jobs expected to grow the most in the next five years. Here’s what you need to know. AI’s Impact On Job Market The report surveyed over 1,000 […]
A new report from the Reuters Institute examines the influence of AI overviews and Google Discover, which have changed how people access information. Additionally, the report finds publishers relying more on video and social platforms like YouTube and TikTok to reach audiences. These trends suggest the need to refine strategies and embrace new technologies to […]