Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) In 2026, search is no longer a single engine or entry point. It’s everywhere – fragmented, plural, multimodal, and deeply […]
AI isn’t replacing search or the web. It’s blending into both. At least that’s the vision Liz Reid, Google’s head of Search, laid out in a wide-ranging interview with Semafor. Reid discussed Google’s strategy for the AI search era – one that’s integrated, multimodal, personalized, and grounded in the web. “At the high level, people […]
A new white paper explores how users are expanding their search behavior beyond the dominant engines, turning to alternative platforms that offer more privacy, personalization, and relevance. From privacy-first search engines to custom browsers, keyboard apps, and mobile launchers, today’s discovery journey is starting in more places than many marketers realize. The report breaks down: […]
Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting preferred news sources. Currently available through Search Labs in the U.S. and India, the experiment gives people more influence over which publishers appear in their news-related queries. How It Works Those who opt into the […]
Google has a new feature it is testing named “Preferred Sources.” This feature lets you star sources within the Top Stories section of Google Search, and then Google will use that information to show more stories from that starred source. So if you like this site and star it, Google will show more content from […]
Liz Reid, Google’s head of Search, shared a look into how the company is navigating its transition into the AI era – and how it’s thinking about keeping its multibillion-dollar ad business alive. Ads in AI Search. Reid confirmed that Google is beginning to roll out ads in AI mode, though she acknowledged that it’s […]
As SEO continues to shift in the AI era, fine-tuning every aspect of your site for both users and search engines is more important than ever. URLs, the digital pathways to your content, remain a fundamental piece of the optimization puzzle. While SEO tactics have evolved, crafting clean, SEO-friendly URLs remains a core strategy. Here’s […]
Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how the search giant views itself as a company and the value it provides to users. Cindy Krum has spoken at several events this year about her theory that Google might merge AI Overviews, Discover, and […]
Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional ads. The tool, now generally available after testing with over 1,000 publishers, allows audiences to choose how they access content, including watching short ads, completing surveys, or making micro payments. According to Google, early adopters […]
“SEO isn’t dead; it’s deprecated.” These five words from Michael King‘s SMX Advanced presentation on “the end of SEO as we know it” have really stuck with me since I watched his excellent presentation earlier this month. On the surface, it may seem like business as usual for SEOs. After all, Google sees 5 trillion […]