Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. The one thing that hasn’t changed is this: Your organic traffic is directly tied to your search engine ranking positions […]
Social media influences modern culture and consumer behavior, so brands are pressured to stay relevant. The 2025 Sprout Social Index reveals that 40% of consumers find it “cool” when brands engage in viral trends, while 33% consider it “embarrassing.” Additionally, 27% of respondents say that participating in trends is only effective within 24-48 hours. This […]
There’s no shortage of companies competing for your link building budget, especially since a 2024 Google leak reaffirmed the critical importance of links. But there are also an overwhelming number of generic articles listing the “best” link building agencies or offering endless lists of questions to ask a potential agency. With so many options and […]
You can now export hourly data for the past 24-hours from Google Search Console’s performance report. A month ago, Google added the new 24-hour view to the performance reports, but there was no easy way to export that data to other platforms, now there is. Exporting. Google announced on social that you can now export […]
You can say much about 2024, but you can’t call it boring. From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise of LLM search, PPC advertisers have had to deal with turbulence in the past year. What can B2B advertisers expect in […]
WordPress.com, the Automattic web hosting platform, just announced that the free and open source Sync local development app can now integrate directly with WordPress.com hosting. The new synchronization feature streamlines the process of developing a website on the desktop then pushing it live when it’s ready for deployment. WordPress.com Hosting WordPress.com is a WordPress web […]
A recent study from Reddit shows that many people are frustrated with traditional search engines and ads, pushing them to seek product recommendations on community platforms. The study found that 47% of social media users find “irrelevant search terms” particularly annoying during online product research. This frustration drives users to Reddit, where they can engage […]
Google quietly updated its policies to remove ad scheduling for campaigns using Smart Bidding, raising eyebrows across the paid search community. Ad scheduling lets advertisers control when their ads show, aligning campaigns with business hours or peak performance times. Removing this feature for Smart Bidding campaigns reduces control and could impact budget efficiency. Voices from […]
Wix and WordPress are both solid options for building a website that ranks on Google – but which one is actually better for SEO and why? According to BuiltWith, WordPress dominates the market with over 34 million websites and controls 44% of the content management system (CMS) market. Wix runs just over 8 million sites […]
Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its popular Ask Me Anything (AMA) sessions. Reddit’s new business-focused offerings come as the platform hits major growth milestones, including its first time exceeding 100 million daily active users and reaching profitability. The details. The new […]