Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming increasingly more common as businesses are consolidating websites and assets to reduce costs and consolidate efforts as more channels and platforms come into play. As SEO professionals, we are tasked with mitigating as many risks […]

Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social, and display. What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of […]

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social […]

A prolific WordPress plugin publisher who has created over three dozen free plugins has released code that other plugin and theme publishers can use to block client’s of Matt Mullenweg’s WordPress.com commercial web hosting platform from using them. What The Plugin & Theme Code Does The plugin was created so that other plugin and theme […]

Google’s Sundar Pichai outlined the 2025 strategy, emphasizing consumer-focused AI, rapid development of agentic apps, a Chrome AI prototype called Project Mariner, and upgrades to Gemini and Project Astra, signaling a shift toward AI apps as the user interface for search. Although Pichai did not say Google is de-emphasizing the Google Search box, he did […]

Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information together takes time and effort, so we’ve done the legwork for you. Our complete marketing calendar for 2025 with a template gives you all the […]

There’s a compelling theory floating around that Google’s AI agent, called Deep Research, could negatively impact affiliate sites. If true, not only would this impact affiliate site earnings, it could also decrease ad revenues and web traffic and to informational sites, including to the “lucky” sites that are linked to by Google’s AI research assistant. […]

Sundar Pichai, Google’s CEO, and its executive team held a strategy meeting with employees last week on its 2025 outlook and what Google needs to focus on to get there. As you can imagine, much of it was around AI and shipping AI products that are better, faster and more consumer focused. This was covered […]

When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential. Voice search didn’t quite take off in an industry-shaking way. But, as the technology has improved, it’s become integrated into so many devices and daily user journeys that it’s important to understand […]

Google published an explainer that discusses how Content Delivery Networks (CDNs) influence search crawling and improve SEO but also how they can sometimes cause problems. What Is A CDN? A Content Delivery Network (CDN) is a service that caches a web page and displays it from a data center that’s closest to the browser requesting […]