Content marketing is experiencing a paradigm shift. For decades, marketers have relied on the traditional funnel – a linear model designed to move consumers from awareness to action. But, as consumer behavior evolves, so must the strategies that guide them. The rigid structure of the traditional funnel no longer aligns with the complexities of modern […]
Google launched seven official and confirmed algorithmic updates in 2024, four core updates and three spam updates. The March 2024 core update was massive, updating several systems within the core algorithm, plus bringing in a few new large spam policies. In 2023, Google had 9 confirmed algorithmic updates. In 2022 and 2021, Google had 10 confirmed algorithmic […]
There are tons of reasons you want to be on YouTube, building an audience, and getting discovered in the YouTube algorithm. YouTube is the second most popular website in the world, and YouTube videos can appear in Google Search results. This makes a YouTube presence a combined social media and SEO strategy. Entire businesses can […]
Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales? Learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion. Why Marketing Strategy Matters Now More Than Ever Many entrepreneurs and marketers focus heavily on […]
This year continued with the same theme as the year before – a bombardment of updates and rapid developments in AI. AI Overviews were introduced in May, which then saw a drop in organic traffic alongside major drops from Google updates. It’s not been an easy year in SEO. Whereas last year was considering how […]
WordPress is the most popular CMS with majority market share. Out of the box, it’s a powerful platform, but it’s the WordPress plugins that really add the functionality and versatility to be configured in many different ways. The WordPress plugin community is what really brings the platform to life and enables publishers and developers to […]
It’s Christmas Eve, excitement fills the air as children around the world eagerly await Santa Claus’s arrival. The waiting is over and the inevitable questions start: “Where is Santa?” “Do you think he’s in our neighborhood yet?” This year, the original Santa tracker from NORAD will help you to track Santa’s whereabouts as he starts […]
Another year in SEO has flown by. While 2023 may have been the wildest year in SEO ever, 2024 was not far behind – with perhaps two of the biggest stories in the history of SEO. Note: This article doesn’t include any stories related to Google algorithm updates. Barry Schwartz wrote a separate recap on […]
When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact and phrase match keywords, converting them to broad match without user confirmation. Why we care. Advertisers switching to conversion-based bidding could unknowingly have their keywords shifted to broad match. Broad match can drastically alter campaign […]
Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized for violating Google Search spam policies. The details: Ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will face automatic disapproval. Site owners impacted by manual actions are notified through Google […]