What SEOs Should Pay Attention To

What SEOs Should Pay Attention To

Former Google CEO Eric Schmidt said that the trajectory of AI is both “enticing” and “frightening.” He emphasized that AI is not just an evolution of technology, it’s about shaping the future of humanity. His comments reflect how the highest levels of technology leaders think about AI and carry implications for how this will play […]

13 digital marketing trends you should plan for in 2025

13 digital marketing trends you should plan for in 2025

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of emerging trends and actionable strategies to adapt.  This article breaks down the top 13 marketing trends to help you optimize your efforts.  From buyer journey optimization to AI-powered […]

Free Web Search, New Voice & Maps Features

Free Web Search, New Voice & Maps Features

OpenAI has updated ChatGPT to make web search available to all registered users. The update also includes voice search and maps integration. With voice search, you can ask questions about current events and local information in a natural way. This feature works in multiple languages and allows for real-time queries. Additionally, ChatGPT’s mobile apps now […]

TikTok takes U.S. ban challenge to the Supreme Court

TikTok takes U.S. ban challenge to the Supreme Court

TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, the day before Inauguration Day. The court filing. TikTok said the law violates the First Amendment: “The Act will shutter one […]

ChatGPT search is now available to all free users

ChatGPT search is now available to all free users

All free, logged in ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT search is available globally to all users on every platform. What they’re saying. During a 12 Days of OpenAI livestream today, Kevin Weil, OpenAI’s chief product officer, said: “I can’t imagine ChatGPT without Search now. I use […]

Top 10 Google Ads mistakes to avoid in 2025

Top 10 Google Ads mistakes to avoid in 2025

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns.  This article examines the most common mistakes made in 2024 so you can avoid making the same mistakes in the new year. Mistake 1: Inconsistent conversion tracking setup Optimization decisions are made from […]

Beware Of Fake Googlebot Traffic

Beware Of Fake Googlebot Traffic

Google’s Developer Advocate, Martin Splitt, warns website owners to be cautious of traffic that appears to come from Googlebot. Many requests pretending to be Googlebot are actually from third-party scrapers. He shared this in the latest episode of Google’s SEO Made Easy series, emphasizing that “not everyone who claims to be Googlebot actually is Googlebot.” […]

Google Ads tests AI-powered reporting tool

Google Ads tests AI-powered reporting tool

Google Ads is rolling out a beta feature that uses AI to simplify report generation, letting advertisers create custom reports by typing natural language prompts. Why we care. The AI-powered reporting tool simplifies data analysis, saves time, and makes insights more accessible, enabling faster and more informed decision-making for campaign optimization. By allowing you to […]

Exploit reveals how and why Google ranks content

Exploit reveals how and why Google ranks content

An exploit discovered by Mark Williams-Cook has revealed more than 2,000 properties Google uses to classify queries and websites, as well as specific classifications such as consensus scoring and query types. Why we care. The findings of this exploit give us even more insights into how Google search works. Earlier this year, we learned a […]