Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume? Google has launched a generative AI certification program. The certification is focused exclusively on Google’s own AI tools. The certification exam costs $99, but all training materials are free. #Google #Launches #Generative #Certification […]

Leaked internal emails from Google executives show that the company’s heavily promoted “Power Pair” campaign (using broad matched kywords and PMax) push at Google Marketing Live 2024 failed to resonate with advertisers who were frustrated about being forced into automated solutions. Key points: Internal emails show Google executives acknowledged advertiser frustration with the company’s aggressive […]

Is there a spam problem in AI Overviews? Yes – and apparently it’s growing. Don’t believe me? Just ask Google and you’ll get the following response: Yes, there is a growing spam problem in Google AI Overviews. A recent LinkedIn post highlighted that AI Overviews are easily manipulated, regurgitating content verbatim or hallucinating incorrect information, and […]

For decades, the SEO world has been divided into two camps: black hat and white hat practitioners. These opposing forces have waged countless battles across digital forums and social media. But now, a new breed of SEO has emerged. One that’s mastered the art of attention-grabbing and self-promotion. Enter the “like hat.” SEO practitioners who […]

Google has long held a firm grip on the search engine landscape, but that dominant veneer is starting to show cracks. In recent months, regulatory scrutiny, public mistrust, and rising anxiety around AI have pushed digital privacy into the spotlight. Millions of users are now evaluating their relationship with “big tech” and actively seeking alternatives, […]

Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions.  You might already have dozens of static pages built for different campaigns, audiences, and offers. This is a proven approach:  Create a page. Personalize it. Launch it. Optimize it. Repeat. The question isn’t whether […]

ChatGPT is more than just a prompting and response platform. You can send prompts to ask for help with SEO, but it becomes more powerful the moment that you make your own agent. I conduct many SEO audits – it’s a necessity for an enterprise site – so I was looking for a way to […]

How do you turn local searches into real foot traffic? If your business relies on being found locally, clicks alone aren’t enough. You need future customers to choose you and show up. Whether you’re managing search visibility, local listings, or digital customer experience, this session will help you turn more searches into measurable visits and […]

Meta CEO Mark Zuckerberg made a bold claim about the future of advertising in a recent interview (emphasis mine): “You’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, […]

Google started rolling out new image optimization tools for Performance Max (PMax) campaigns. The feature, first announced last month, gives Google’s AI more control over how images appear in your ads. The shift to default-on image enhancements signals deeper AI involvement in creative decisions, potentially affecting ad look, feel, and performance without advertiser awareness. What’s […]