Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens inside an answer layer. Answer engines have to filter aggressively. They are assembling responses, not returning a list. They are also carrying more risk. A bad result can become harmful advice, […]
In the recent episode of Google’s Ads Decoded podcast, Ginny Marvin sat down with Brandon Ervin, Director of Product Management for Search Ads, to address a topic many PPC marketers have strong opinions about: campaign and ad group consolidation. Ervin, who oversees product development across core Search and Shopping ad automation, including query matching, Smart […]
AI search visibility in beauty is increasingly shaped before a prompt is ever entered. Brands that appear in generative answers are often those already discussed, validated, and reinforced across social platforms. By the time a user turns to AI search, much of the groundwork has been laid. Using the beauty category as a lens, this […]
AI is fundamentally changing what doing SEO means. Not just in how results are presented, but in how brands are discovered, understood, and trusted inside the very systems people now rely on to learn, evaluate, and make decisions. This forces a reassessment of our role as SEOs, the tools and frameworks we use, and the […]
WP Engine recently filed its third amended complaint against WordPress co-founder Matt Mullenweg and Automattic, which includes newly s allegations that Mullenweg identified ten companies to pursue for licensing fees and contacted a Stripe executive in an effort to persuade Stripe to cancel contracts and partnerships with WPE. Mullenweg And “Nuclear War” The defendants argued […]
AI search influence didn’t show up in our SEO reports or AI prompt tracking tools. It showed up in sales calls. “Found you via Grok, actually,” a new lead said. That comment stopped us cold. We hadn’t tried to rank in Grok. We weren’t tracking it. Yet it was influencing how buyers discovered and evaluated […]
Google Ads rolled out a new feature that shows advertisers which campaigns their products are eligible for, directly in the Products section. How it works. A new dashboard in the Products section includes: A table showing product details, status, issues, and priority flags A line graph summarizing campaign status trends Filters to segment eligibility views […]
Google Ads is rolling out recommended experiments on the Experiments page, surfacing test ideas based on an account’s setup and performance data. How it works: The platform suggests experiment opportunities — such as testing bidding strategies, creative variations, or new campaign features — and presents them directly inside the Experiments dashboard. Each recommendation includes a […]
In a conversation on the OpenAI podcast, host Andrew Maine spoke with OpenAI executive Assad Awan, who detailed how ads will roll out in ChatGPT, who will see them and how the company plans to protect user trust. Who will see ads: Ads will appear for Free and Go tier users Plus, Pro and Enterprise […]
As consumers lean into AI search, the industry has focused on the technical “how” – tracking everything from Agentic Commerce Protocols (ACP) to ChatGPT’s latest shopping research tools. In doing so, it often misses the larger shift: conversational search, which is changing how visibility is earned. There’s a common argument that big brands will always […]