Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home country will work everywhere, think again. From currency mismatches to targeting mishaps, international PPC comes with a unique set of challenges. To […]
Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, targeting the right locations can significantly impact performance. While most advertisers understand the basics (i.e., choosing countries, cities, or setting a radius), many aren’t fully […]
Google Ads just rolled out an update to Responsive Search Ads (RSAs), and while it may not seem groundbreaking at first glance, it could have a noticeable impact on how advertisers optimize their campaigns. This update focuses on how Google assembles ad assets, giving marketers more control over messaging while still leveraging AI-driven automation. If […]
In a recent social media discussion, Rene Ritchie, YouTube’s Creator Liaison, addressed questions about how Google traffic affects YouTube recommendations. The conversation centered on whether brief view durations from Google Search referrals could negatively impact a channel’s performance. There is concern that if viewers only watch a video for a short time, this behavior might […]
PPC automation has always been about efficiency. We’ve relied on scripts, rule-based optimizations, and APIs to manage campaigns at scale. These tools have been essential, but they all share a common limitation: they follow strict, pre-programmed logic. So people are still needed, even with simple and boring tasks. But now we’re on the cusp of […]
Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant ad experiences. Driving the news. Here’s what’s changing: Greater flexibility in RSAs: Google’s AI now assembles and serves headlines, descriptions, and assets dynamically to improve performance. In some cases, Google may omit certain content, like […]
Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans. They Google something random and land on your blog post. They click a link from social media that drops them into your resources section. Or […]
Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic search rankings. Also, within two to three months, 70% of AI Overview rankings changed, according to a new analysis by Authoritas, an ecommerce SEO platform. Ranking volatility. Google’s organic search is volatile and has been […]
LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: Conversions API (CAPI). Enables marketers to securely connect first-party online and offline data to LinkedIn. Tracks conversions from website actions, phone sales, and in-person events. Sends […]
Google now lets you use AI to generate backgrounds for the images you add within Google Posts in your Google Business Profiles. “When creating a post for your customers in the Maps app, you can create an engaging AI-generated background for the photos you plan to use in the post,” Victoria Kroll from Google wrote. […]