Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so great that Gary Ilyes remarked that sometimes he doesn’t know what SEOs are talking about. Google: SEO Gurus’ Questions “Don’t Make Sense” Martin […]
A recent discussion among the Google Search Relations team highlights a challenge in web development: getting JavaScript to work well with modern search tools. In Google’s latest Search Off The Record podcast, the team discussed the rising use of JavaScript, and the tendency to use it when it’s not required. Martin Splitt, a Search Developer […]
Google reversed its decision to deprecate the popular Chrome extension, Tag Assistant, after significant user feedback. This move consolidates Tag Assistant Legacy and Tag Assistant Companion into a single, more efficient tool. The fix. Google merged two versions—Tag Assistant Legacy and Tag Assistant Companion—into a unified extension that simplifies troubleshooting and streamlines the tag management […]
A vector database is a collection of data where each piece of data is stored as a (numerical) vector. A vector represents an object or entity, such as an image, person, place etc. in the abstract N-dimensional space. Vectors, as explained in the previous chapter, are crucial for identifying how entities are related and can […]
TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. As the size of the available audience grows, many businesses are looking at how they can harness the platform. To build […]
Are you struggling to get your content seen on Facebook? Wondering how Meta’s algorithm has changed? Learn the content formats, posting strategies, and engagement techniques that are driving organic reach on Facebook today. Why Facebook Still Matters for Marketers in 2025 Despite the rise of newer platforms, Facebook continues to hold its crown as the […]
Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans. And as if that weren’t enough, Google’s Helpful Content Update has reshaped the game entirely, favoring people-first content over mass-produced AI-generated material. […]
So, you’ve decided to host a webinar. After all, you’ve heard it’s a great means of thought leadership, communicating directly with your ideal audience and providing your expert insights in an exclusive and uninterrupted way. But then, the anxiety sets in. Where do I start? How do I go from a simple idea, or even […]
Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built on the communication channel. The real benefit of email marketing is the direct relationship you can build with your audience […]
Google’s latest Search Off the Record podcast discussed whether ‘SEO is on a dying path’ because of AI Search. Their assessment sought to explain that SEO remains unchanged by the introduction of AI Search, revealing a divide between their ‘nothing has changed’ outlook for SEO and the actual experiences of digital marketers and publishers. Google […]