Google is being forced to cap all default search and AI app deals at one year. This will end the long-term agreements (think: Apple, Samsung) that helped secure its default status on billions of devices. Just don’t expect this to end Google’s search dynasty anytime soon. Driving the news. Judge Amit Mehta on Friday called […]

Running Google Ads in another country sounds like a quick win, until you start digging into the settings that shape how your campaigns actually serve. That is usually the moment you notice how many parts of your account are built around the habits, devices, and expectations of people in your home market. If you copy […]

As December is quickly coming to a close, Google released its 2025 Year in Review, with a thorough list of product launches, upgrades, improvements all driven by AI. These updates showed up across the board in Search, YouTube, Demand Gen, Performance Max, Merchant Center, and more. Some updates felt like natural progressions from earlier releases. […]

LLMs like ChatGPT, Gemini, and Claude now sit across search, content generation, and recommendations.   Now, 80% of tech buyers rely on generative AI at least as much as traditional search to research vendors, according to a Responsive survey of B2B buyers.  This effective transfer of trust in AI discovery has become an enablement tool for […]

Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries. Search Console Insights now includes performance data for social channels Google has automatically linked to your website. The feature shows clicks, impressions, top queries, and trending content for connected social profiles. This is […]

For two decades, the arrangement between search engines and publishers was a symbiotic relationship where publishers allowed crawling, and search engines sent referral traffic back. That traffic helped to fund content creation for publishers through ads and subscriptions. AI features are changing this, and the deal is starting to break down. AI Overviews, ChatGPT, and […]

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling high-ticket items, this is the reality.  A campaign launched today may take weeks or even months to show revenue, retention, or lifetime value – delaying your ability to use those […]

A few weeks ago, I was given access to review a confidential OpenAI partner-facing report, the kind of dataset typically made available to a small group of publishers. For the first time, from the report, we have access to detailed visibility metrics from inside ChatGPT, the kind of data that only a select few OpenAI […]

In a recent interview with the BBC, Sundar Pichai emphasized that AI is not a standalone source of information. He affirmed that AI works together with search and that AI and Search have their uses. Pichai also said that AI is not a replacement for either search, the information ecosystem, or actual subject matter experts. […]

On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans, a renowned Google Ads script expert and top 10 PPC influencer, where she shares the experience of a costly error that serves as a valuable lesson for anyone managing paid search campaigns. The Setup: A quick account onboarding gone wrong The trouble […]