Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with limited data. The first episode of the Ads Decoded podcast, hosted by Ginny Marvin, Google’s Ads product liaison, featured Group Product Manager Eleanor Stribling to […]

Welcome to this week’s SEO Pulse: updates affect publisher control over AI features, how AI Overviews process queries, and what AI model tradeoffs mean for content workflows. Here’s what matters for you and your work. Google Explores Letting Sites Opt Out Of AI Search Features Google says it’s exploring updates that could let websites opt […]

For a long time, SEO had the simplest math in marketing: Rank higher → Get more traffic → Fill the sales pipeline To the dissatisfaction of marketing executives, that linear world is breaking fast. Between AI Overviews, zero-click SERPs, and users getting answers directly from LLMs, the old “rank to get traffic and leads” equation […]

A click drop in your Google Ads account can feel like the floor just moved under your account. Not because clicks are considered more of a vanity metric. But because most sites still convert just a small slice of visitors. Shopify, believe that 2.5-3% is an average benchmark for industry leaders (although not backed with […]

Google published a research paper about creating a challenging dataset for training AI agents for deep research. The paper offers insights into how agentic AI deep research works, which implies insights for optimizing content. The acronym SAGE stands for Steerable Agentic Data Generation for Deep Search with Execution Feedback. Synthetic Question And Answer Pairs The […]

Working as an office manager in my early 20s, I read Dale Carnegie’s “How to Win Friends and Influence People.” Many of its principles still hold true today, and they guided me through multiple career transitions. Success in most careers comes from our interactions with people – whether clients or coworkers. For years, those principles […]

Google released v23 of the Google Ads API, the first update of 2026. It marks the start of a faster release cadence. What’s new. The update adds deeper Performance Max reporting, more granular invoicing, AI-powered audience tools, expanded campaign controls, and more: Performance Max transparency: Ad network type breakdowns are now available for PMax campaigns. […]

Google announced yesterday that it is exploring ways for sites to opt out of Google using their content for its AI-generative search features, such as AI Mode and AI Overviews. I asked the SEO community on X if they would opt out of these Google Search AI-generative features or not. The results. Of the over […]

One of the biggest SEO challenges right now isn’t AI. It’s the irresponsible misinformation surrounding it. SEO isn’t dying — it’s evolving. That means it’s on us to understand how the industry is changing, and to be careful about who we listen to. I’m not easily shocked, but some of the AEO (or GEO) talks […]

Many search teams are seeing better rankings, more visibility, increased traffic, and more leads. Yet feedback on pipeline, revenue, and sales outcomes isn’t showing the same positive results. When SEO KPIs are green and graphs are up and to the right, business outcomes don’t always reflect the same success. Why strong search performance doesn’t translate […]