Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for many brands. As blue‑link visibility tightened and click‑through rates became more erratic, CMOs found themselves under growing pressure to justify marketing spend while still demonstrating momentum. This […]
Google is pushing AI Mode within Google Discover, with options to summarize, follow-up and dive deeper after you start reading a story from within the Google Discover feed. This is just one more avenue where Google is pushing its users into AI Mode. How it works. After you click into an article from the Google […]
The Internet Archive, also known as the Wayback Machine, is generally regarded as a place to view old web pages, but its value goes far beyond reviewing old pages. There are five ways that Archive.org can help a website improve their user experience and SEO. The Wayback Machine’s new WordPress plugin makes it easy to […]
Google today released its 2025 Year in Search list, but don’t mistake it for a ranking of the “top searches” or the “most searched” terms. This year’s recap focused on trending queries – the topics that grew the fastest compared with 2024. That shift reveals a lot about where Google Search is heading, and how it’s […]
Google released its Year in Search data, revealing the queries that saw the largest spikes in search interest. AI tools featured prominently in the global list, with Gemini ranking as the top trending search worldwide and DeepSeek also appearing in the top 10. The annual report tracks searches with the highest sustained traffic spikes in […]
AIO Is Reshaping Click Distribution On SERPs AI Overviews change how clicks flow through search results. Position 1 organic results that previously captured 30-35% CTR might see rates drop to 15-20% when an AI Overview appears above them. Industry observations indicate that AI Overviews appear 60-80% of the time for certain query types. For these […]
Google’s AI Overviews have reshaped search almost overnight. For paid search marketers, the fight for above-the-fold visibility is no longer just about ad rank – it’s now a push to appear above the AI result itself. This shift follows the rapid surge in AI Overviews that Adthena highlighted in our previous study. That analysis showed […]
Managing budgets across multiple paid media channels is one of the most important skills in a PPC marketer’s toolkit. You’re constantly deciding how to allocate spend across channels and campaigns, how to handle big budget swings, and whether to set total or daily budgets. In an AI-driven ad platform world, campaign budgets remain one of […]
A recent test run by the Adalysis team reveals that Google’s new AI Max setting is reshaping how search terms are matched and reported — creating blind spots for advertisers who rely on precise keyword control. When AI Max isn’t the right fit. AI Max isn’t inherently bad, but advertisers should think twice if: Broad […]
Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 framing, platform-first audio, and rapid storytelling built for swipes, not scrolls. Brand advertiser takeaways (per Meta’s data): Show your brand early: Branding and messaging in […]