Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. Practice problem markup is being deprecated from Google Search in January. Dataset structured data is for Dataset Search only; it isn’t used in Google Search. Book actions continue to […]
Google has introduced a “Creative Content” section in Merchant Center, giving brands the ability to manage video assets directly alongside product listings. The feature enhances both paid and organic visibility across Google surfaces. Why we care. Videos uploaded here automatically sync with the Google Ads asset library for linked accounts — streamlining creative management and […]
Google will be removing more search features in the coming months, but it has not disclosed the full list of which features. It appears that Google will do away with some of the currently supported structured data types used for rich results in Google Search, plus some search features. This comes after Google dropped support […]
Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides much of the data and automation potential that drives real impact. That’s where APIs come in. Just as BigQuery revolutionized how data is stored and analyzed, […]
YouTube introduced separate filtering for organic and paid traffic metrics in YouTube Analytics, allowing you to distinguish between unpaid and promoted content performance. Channels can now filter views, engaged views, likes, comments, shares, and watchtime by traffic source. The update addresses longstanding questions about how paid advertising affects organic channel growth. YouTube’s announcement included clarification […]
No one knows how the agentic AI race will end, but its impact is already clear. Online travel agencies (OTAs) such as Expedia, Booking.com, and Trip.com are entering a new era of disruption – one that rivals the rise of Google search. AI assistants are now planning, comparing, and completing bookings for users – reducing […]
In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the chief technology officer (CTO). At the heart of this tension lies a fundamental misalignment. It is not of intent, but of incentives, timelines, and definitions of success. What should be a collaborative engine for digital […]
Let’s state a fact: Google Ads in 2025 runs on automation. From Smart Bidding and Responsive Search Ads to Performance Max and upcoming AI-driven campaign types, machine learning now determines how ads are served and how budgets are distributed. But automation is only as strong as the data that powers it and how well advertisers […]
Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to fill gaps between platforms. Current maturity models focus on technology adoption (hello AI!) rather than business outcomes. This misses the structural shift required to escape this cycle. […]
Build Influence, Drive Revenue, and Grow Faster Your voice is your most underused business asset. Founders who post at least 10 times a year on LinkedIn: Generate 33% more leads. Close deals that are 3.7x larger. The data speaks for itself. In this live webinar, a rockstar team from LinkedIn will share new insights and […]