FAQ schema is no longer a quick SEO win. In August 2023, Google reduced the visibility of FAQ rich results in search, restricting them to authoritative government and health websites. The update effectively rendered the tactic useless for marketers who once relied on it to expand their SERP real estate. Google also clarified that FAQPage […]
Your website is live – now it’s time to measure what matters. To sustain traffic growth, you need to track performance, collect meaningful data, and make informed, data-driven decisions that shape your site’s success. Here are the key areas to monitor and the tools that can automate much of the work. How to monitor your […]
ChatGPT Go, OpenAI’s heavily discounted version of ChatGPT, is now available in 98 countries, including eight European countries and five Latin American countries. ChatGPT Go offers everything that’s included in the Free plan but more. So there’s more access to GPT-5, image generation, extended file upload capabilities, a larger context window, and collaboration features. ChatGPT Go […]
Regex is a powerful – yet overlooked – tool in search and data analysis. With just a single line, you can automate what would otherwise take dozens of lines of code. Short for “regular expression,” regex is a sequence of characters used to define a pattern for matching text. It’s what allows you to find, […]
The footprint of large language models keeps expanding. You see it in productivity suites, CRM, ERP, and now in the browser itself. When the browser thinks and acts, the surface you optimize for changes. That has consequences for how people find, decide, and buy. Microsoft shows how quickly this footprint can spread across daily work. […]
For years, I told bloggers the same thing: make your content easy enough for toddlers and drunk adults to understand. That was my rule of thumb. If a five-year-old can follow what you’ve written and someone paying half-attention can still find what they need on your site, you’re doing something right. But the game has […]
In this edition of Ask An SEO, we address a familiar challenge for marketers: How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops? This is an all-too-common issue that SEOs will encounter. They have strong plans in place, the buy-in from their leadership, and are making great strides in their […]
Researchers from Anthropic investigated Claude 3.5 Haiku’s ability to decide when to break a line of text within a fixed width, a task that requires the model to track its position as it writes. The study yielded the surprising result that language models form internal patterns resembling the spatial awareness that humans use to track […]
Learn How to Track What Really Matters in AI Search Tools like ChatGPT, Perplexity, and Google’s AI Mode no longer deliver ranked results; they deliver answers. So what happens when traditional SEO metrics no longer apply? Join AJ Ghergich, Global VP of AI and Consulting Services at Botify, and Frank Vitovitch, VP of Solutions Consulting […]
Google used its Q3 earnings call to argue that AI features are expanding search usage rather than cannibalizing it. CEO Sundar Pichai described an “expansionary moment for Search,” adding that Google’s AI experiences “highlight the web” and send “billions of clicks to sites every day.” Pichai said overall queries and commercial queries both grew year […]